How to Write a High-Value Lesson Plan that Makes Your Course Easy to Sell

The demand for online education is exploding.
The global market for online courses is estimated around $107 billion. A mind-boggling figure, right?
Imagine stuffing one-dollar bills into a 53-foot truck. Depending on how crumpled your bills are, you’d need around 1,000 trucks stuffed up to the roof to transport those 107-billion dollar bills.
Would you like one of those trucks to deliver a heap of money to you?
Then you must create a lesson plan so valuable that students get excited about buying your online course.
A high-value lesson plan motivates people to both study and implement your advice. It makes students so happy about their newly acquired skills that they tell all of their friends about your course. That’s how your course starts selling like hot cakes.
Ready to get started?
Step #1: Carefully assess your students’ needs
When developing a course on your own platform, the most logical starting point often seems to be your expertise.
How can you teach your skills to others?
This common approach is asking for trouble. Big trouble.
Because it’s hard to create a valuable learning experience when you think from your own perspective rather than from the student’s perspective.
Think about your course buyers first:

Who will buy your course?
How will the course transform them?
Why are they interested in this transformation?

Imagine, for instance, that you’re a social media expert, and you want to create a course to share your Twitter knowledge. You could answer the three questions

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