Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger

Hey there — welcome back to the Copyblogger Weekly!
I was recording a podcast interview this week, and during the conversation I realized how much of business comes down to “putting one foot in front of the other.”
From the outside, it tends to look like your favorite business owners or content marketers have everything figured out. Really, they’re doing the same thing you are — looking around to figure out the territory, making “best guesses” about how to move forward, then executing and watching for results.
Creating online means we’re always navigating unfamiliar waters — and that’s a great thing, even when it’s hard.
On Monday, it was so nice to hear from Raubi Perilli on The Digital Entrepreneur podcast, talking about listening to your instincts and finding your business passion. On Tuesday, I got a little riled up on my podcast, encouraging you to resist anyone telling you that it’s “too late” to add your voice to the world of podcasting — or any other content type.
And on Wednesday, Pamela Wilson’s post encourages you to embrace the uncertain path of the heroic entrepreneur. (Even if your superhero jammies are in the wash.)
Inspiration tends to work a lot better when it rides along with practical advice. In my Copyblogger article on Monday, I shared some thoughts on different models for niche education sites. On Tuesday, Kyle Fiehler gave us some specific strategies for crafting technical content, even if you’re not an expert.
Stay inspired, work

Original Source

Enjoy Responsibly: It’s Grown-Up Week on Copyblogger

Hey there — welcome back to the Copyblogger Weekly!
Not sure why, but we had a kind of “adult” thing going on this week.
Sean Jackson and Jessica Frick kicked off Monday with a podcast about the, er, adult entertainment industry. If that’s a bit racy for you, I really enjoyed The Digital Entrepreneur podcast. Jerod Morris talks with Ed Feng (who’s fantastic; I always enjoy catching up with him at live events) about a pivot in his business to an “over 21” audience.
Really, we needed a podcast about drinking a fifth of Dewar’s to round out this week. You let me down, team.
But being an adult isn’t just about vices … on Tuesday I wrote about the Great Big Grown-Up Event of the week, the U.S. election — and how the techniques of political persuasion play out in all our lives.
And on Wednesday, Sean Jackson put together a very responsible, sensible guide for pricing membership sites. There were numbers and a chart and everything. It was a little bit like doing my taxes. But, you know, making money instead of spending it, so more fun in that sense.
After all of this grown-up stuff, next week I’m really looking forward to curling up with some glitter and coloring books. Maybe even a popsicle. Adulting is hard.
Hope you enjoy this week’s content, and I’ll catch you next week!
— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

How to Serve Students Around the World: A Natural

Original Source

Keeping Your Audience (and Yourself) Engaged

Hey there — welcome back to the Copyblogger Weekly!
This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh.
Because if you’re bored … you’re boring. And that’s no fun for anyone.
On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.
And yesterday, our Editor-in-Chief Stefanie Flaxman offered 16 ways to squeeze interesting content out of seemingly limited material. (That one goes well with my podcast this week on “quick wins” for content marketers.)
Over on The Digital Entrepreneur podcast, Jerod Morris chatted with Sarah Morgan about how she keeps the excitement going in her business. But the real question is:
Is her business more entertaining than her previous career as a circus aerialist?
She digs into some of the funny things about the life of a digital entrepreneur, like how angry some commenters get when she talks about taking a nap during the day.
Jealousy is a terrible thing.
At the same time, she doesn’t sugarcoat the hard work involved in running a business … or the failures that teach us along the way.
Hope you enjoy this week’s content, and I’ll catch you next week!
— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

Want to Sharpen Your Writing Skills? Try This Fun Challenge
by Sonia Simone

3 Eye-Opening Techniques to Wake Up Your Readers with Your First Sentence
by Sean D’Souza

How to Write 16 Knockout Articles When You Only

Original Source

Ready to Sell Your Products or Services? We’re Here to Help

Hey there — welcome back to the Copyblogger Weekly!
So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”)
But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much about marketing as it is about connection.
This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff.

On Tuesday, I was tickled to see Beth Hayden riffing on a presentation I did at our live event in 2015, cracking open the three essential elements your landing pages need to make more sales.
Yesterday, we revisited a classic Brian Clark post on how to motivate audiences to buy. He has some fascinating insights into what we really mean when we say we “sell from emotion,” and about the emotional states that prompt us to act.
And The Showrunner podcast this week dives into how to use empathy (very kumbaya) as a map for creating the products and services your audience will love (very pragmatic). Which is really what we’re all about.
Digital Commerce Academy closes to new students on Friday
Quick reminder that Digital Commerce Academy (DCA) is going to close to new students on Friday, October 28 so we can put all of our focus into developing some killer new courses for our members.
Don’t worry, DCA will be back … but not

Original Source

Insights on Business and Community from Two Intense Days in Denver

Hey there — welcome back to the Copyblogger Weekly!
I’m writing this the night before I fly back home from Denver, Colorado, where we held our live Digital Commerce Summit last week. I had the pleasure of teaching a small workshop on Wednesday and then switching gears to give a conference keynote on Thursday.
Every time we hold a live event, big or small, I’m struck by the sense of community that comes together around Copyblogger and Rainmaker. Whether we were hollering our heads off singing together (just a few feet from the stage) at the CAKE concert or feverishly taking notes at 8:30 in the morning during Brian Clark’s talk on “what comes next” in digital commerce, the Summit brought us together to take the next step.

This week, I had fun listening to our own Brian Gardner and Lauren Mancke talk with Matt Mullenweg — the founder of WordPress — about the evolution of that community. It’s a fascinating conversation — and interesting to hear what Matt thinks about the WordPress community nurturing such a thriving economic ecosystem.
And if you’re interested in some other ways togetherness can play a part in business, you might take a look at my post from Tuesday, where I dig into the Unity principle from Robert Cialdini’s new book.
Heads up: Digital Commerce Academy will be closing to new students
One thing I want to make sure you see is that Digital Commerce Academy (DCA) is going to close to new students

Original Source

The Two Sides of the Persuasion Coin

Remember the classic Saturday Night Live sketch?
Is it a dessert topping? Is it a floor wax? It’s both!
This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin.
One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.
They seem like opposites, but in fact, each side benefits and supports the other. Smart marketers will use both … hopefully with a little more grace than a combination dessert topping/floor wax.
Asking for what you want
One of the cornerstones of traditional sales and marketing is making the “ask” — sometimes known as the call to action.
On Monday, Pamela Wilson shared an excerpt with us from her new book, all about the nuts and bolts of crafting effective calls to action. This is a technique you can pick up fairly quickly, and it will make a major difference in how your audience responds to your offers.
(Also, I was lucky enough to get an advance review copy of Pamela’s new book, and it’s insanely useful. You can pre-order now at Amazon, iBooks, Barnes & Noble, and independent bookstores.)
On the audio side of the house, Sean Jackson and Jessica Frick of Members Only talk with Chris Voss, best-selling author of Never Split the Difference, about a more advanced way to ask for what you need — the art of negotiation.
Voss was an FBI hostage negotiator … and has some counterintuitive

Original Source

Email, Belonging, and the Compelling ‘New’ Element of Persuasion

(Tap tap … Is this thing on?)
Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol.
The Weekly came from a message we heard from our subscribers:
I love you guys but … holy guacamole that’s a lot of emails.
And, as a person with Way Too Many Emails in my own overstuffed inbox, I feel your pain.
On Thursdays, we’ll be publishing this roundup of the week’s Copyblogger and Rainmaker FM content for you. You can use it to zero in on the content you most want to read or hear, so you don’t miss that one blog post or podcast that you really need this week.
If you subscribe to Copyblogger, The Weekly will arrive in your email inbox on Thursdays.
Clean, simple, manageable.

Email and belonging …
This week, I’m noticing two themes emerging. One is email … not just the Copyblogger Weekly, but the kickoff on Wednesday of Brian Clark’s new 10-part mini course on email. Given that Brian is … well, Brian, I’m excited for this one. Look for a combination of pragmatic tactics you can use right away mixed with Brian’s deep-drill insights into what makes email marketing really work.
The other theme is belonging … whether it’s called membership (Chris Ducker’s Youpreneur podcast episode with Stu McLaren), exclusivity (Sean Jackson’s Copyblogger post), or even tribalism.
Robert Cialdini, author of the insanely useful Persuasion, calls it Unity in his brand-new book Pre-Suasion. I’ve got it loaded on my

Original Source