Digital Commerce Institute – Page 2 – Interent Marketing Voices

7 Keys to Creating a Successful WordPress Plugin

If you want to build a software business, there are a lot of advantages to the world of WordPress plugins.
To begin with, you have a built-in audience of committed users. That audience is massive — around a quarter of the planet’s websites use WordPress. And that number is growing every day.
But we all know that “Build it and they will come” is a myth — for software or any other business.
There are tens of thousands of plugins with just a few downloads, and a few successful standouts.
Here’s how to put your awesome plugin in the second category.
#1: Start with the user experience
User experience should drive your code, not vice versa
Successful plugins are built on a foundation of excellent user experience.
WordPress expert and evangelist Chris Lema sees an awful lot of popular plugins.
He had this to say in his article on The one thing many WordPress plugin developers seem to forget:
“… Most developers seemed to think about the user experience only after most of the development of their plugins was complete.” – Chris Lema
His recommendations include:

Getting users involved early on — don’t try to design your plugin in a vacuum
Measuring the number of clicks to complete each main task — keep tasks as simple as possible
Designing the screens and experience before you write your code — experience should drive your code, not vice versa

Sometimes technical folks are tempted to start with the functionality first, then “figure out the user experience part” later. That’s a

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Online Courses: 5 Steps to Mastering this Digital Education Powerhouse

Online courses are one of the most popular forms of web-based business today.

They’re in-demand, which makes them easy to market
They support premium pricing, so they can quickly become profitable
They’re a smart way to leverage the time you put into product creation

Those are all great reasons that developing a digital course might be a smart idea for you and your business.
But if you start from there, you’re going to have a hard time.
Because, just like any business (online or off), your business needs to serve the needs of your audience and customers if it’s going to survive … and thrive.
The best online courses have their success “baked in.”
Start with thoughtful preparation to craft the exact educational experience your audience wants to buy. And then, of course, deliver that experience.
You might be tempted to skip these planning steps. But if you do, your digital education business will take much longer to get traction.
Pave the road to a successful course with these five steps.
Step #1: Find your market of hungry learners
You may be familiar with the old marketing “riddle” that copywriter Gary Halbert liked to ask:
What’s the most important success factor for a restaurant?
No, it’s not the menu, the service, the quality of the chef, or even the location.
It’s a starving crowd that will show up to buy what’s being sold.
Finding that “starving crowd” will make everything about your business so much easier.
The same is true for all businesses. Your online course needs to find its “hungry

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Get Instant Access to Proven Advice for Digital Entrepreneurs (No Charge)

Do you want to build an amazing business and lifestyle? Well …

Listening to theorists, rather than practitioners, isn’t going to get it done.
Reading a few articles isn’t going to get it done.
Daydreaming, without actually doing, isn’t going to get it done.

If you want to build the business and lifestyle of your dreams, then you need to take the first step.
You need to take the first step toward learning from people who are actually out there building amazing businesses and lifestyles through the scalable power of digital products and services (and not just talking about it).
Which is why we’re inviting you to come take one very easy step with us over at Digital Commerce Institute, to get a sample of how we’re able to help you build the business of your dreams.
No charge. Registration is free. And the value we’re offering might surprise you.
Although, if it does surprise you, then you might have not been paying attention to our decade-long philosophy of sharing great content for free.
What’s included
Here is what you’ll get instant access to with your free registration:

4 free lessons from the paid course “Build Your Online Training Business the Smarter Way”
3 free lessons from the paid course “How to Create  Automated Marketing Funnels  that Work”
2 Case Study webinars on building a digital business
1 “Cutting Edge” webinar on using Periscope for content marketing
Plus, one new episode every week of The Digital Entrepreneur — the new podcast I’m hosting with Brian

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Want to Create and Sell Profitable Digital Products and Services?

If you’ve been following the media not marketing approach, then you’ve used appropriate forms of digital media to develop a legitimate relationship with an audience that knows, likes, and trusts you.
Here’s another characteristic of such an audience: They want to buy from you, assuming you can deliver them a product or service that solves their problems and satisfies their needs.
At that point, it’s time to give them just that. And what could be better than something that is digitally created, sold, fulfilled, and supported completely online?
If this is the path you choose, we want to make sure you do it right. That means the end result is profitable, and you’ve developed a process that you can simply rinse and repeat moving forward.
In other words, we want to show you smarter ways to create and sell digital goods and services, based on both our successes and misfires. Further, we want to show you how to turn your suite of goods and services into a successful, sustainable digital business.
This is the mission of Digital Commerce Institute — the inevitable next step in the evolution of Rainmaker Digital. After all, we’re a bootstrapped digital commerce pure-play with 8 figures in annual revenue, and we’ve created and sold tens of millions of dollars in digital products and services.
This new comprehensive training initiative launches soon. If it sounds like something that’s of interest to you, be the first to know all the details.
Enter your email in the

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