The Price of Digital Commerce Academy Goes Up Today

The day I first told you about last week is now here.
It’s Friday, May 27, 2016 … which means that the price you will pay for an annual investment in Digital Commerce Academy goes up today at 5:00 p.m. Pacific Time (6:00 p.m. Mountain Time, 7:00 p.m. Central Time, 8:00 p.m. Eastern Time).
The current price is $395 per year. That’s still our early adopter introductory price.
Today at 5:00 p.m. Pacific Time, the price will go up to $595 per year.
The crazy thing about the price is that when we start selling the full courses that are inside of Academy on their own, we’ll charge $495 per course. So the current annual price ($395) is less than the price of one course — and you get immediate access to all four courses.
Plus, you get access to all of the courses we add in the future, plus all of the weekly case studies and coaching Q&As, as well as the community. And it’s a fact … current members tell us that these aspects of Academy are even more valuable than the courses!
To get started with Digital Commerce Academy right now, so you can lock in the low price (for the lifetime of your account, even when the price raises again, which it will), click the button below:
Digital Commerce Academy
Build the Digital Business of Your Dreams
If you’re interested in creating digital products, please don’t hesitate. Your first step will never be this affordable again.
So take this step

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7 Keys to Creating a Successful WordPress Plugin

If you want to build a software business, there are a lot of advantages to the world of WordPress plugins.
To begin with, you have a built-in audience of committed users. That audience is massive — around a quarter of the planet’s websites use WordPress. And that number is growing every day.
But we all know that “Build it and they will come” is a myth — for software or any other business.
There are tens of thousands of plugins with just a few downloads, and a few successful standouts.
Here’s how to put your awesome plugin in the second category.
#1: Start with the user experience
User experience should drive your code, not vice versa
Successful plugins are built on a foundation of excellent user experience.
WordPress expert and evangelist Chris Lema sees an awful lot of popular plugins.
He had this to say in his article on The one thing many WordPress plugin developers seem to forget:
“… Most developers seemed to think about the user experience only after most of the development of their plugins was complete.” – Chris Lema
His recommendations include:

Getting users involved early on — don’t try to design your plugin in a vacuum
Measuring the number of clicks to complete each main task — keep tasks as simple as possible
Designing the screens and experience before you write your code — experience should drive your code, not vice versa

Sometimes technical folks are tempted to start with the functionality first, then “figure out the user experience part” later. That’s a

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Last Chance to Save Big on Digital Commerce Summit: Check Out Our Amazing Speakers

It’s still over six months away, and yet Digital Commerce Summit is on track to be our biggest event ever. Which is a clear indication that we need to raise the price.
Join us October 13-14, 2016 for a value-packed experience that will define the digital commerce industry. This inaugural conference features an integrated agenda that covers digital product and service creation, plus the latest cutting-edge marketing, sales, and product launch techniques from expert practitioners.
And if you secure your spot before end-of-day March 18, 2016, you’ll get an outrageously great deal compared to the full ticket price of $995. There’s even an option to include online training from Digital Commerce Academy that you won’t want to miss.
With that said, let’s look at our amazing lineup of speakers. There will be great networking and entertainment that will blow you away … but it’s these folks who will deliver an educational experience you’ll never forget.

Rand Fishkin

Tara Gentile

Jerod Morris
Rainmaker Digital

Joanna Penn
The Creative Penn

Laura Roeder

Chris Ducker

Chris Lema
Crowd Favorite

Sonia Simone
Rainmaker Digital

Brian Clark
Rainmaker Digital

Melanie Deziel
Time, Inc.

Pamela Wilson
Rainmaker Digital

Chris Garrett
Rainmaker Digital

Joanna Wiebe
Copy Hackers

Jeff Walker
Product Launch Formula

Kevan Lee

Sean Dolan

Now all we need is you!
We’re selling tickets to the Summit right now for $595, but that price goes up at 5:00 p.m. Pacific Time on March 18, 2016. You can also get an entire year of training in Digital Commerce Academy for $395, and add on the Summit for only $200 more!
That’s right … you get a year of Academy plus

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Online Courses: 5 Steps to Mastering this Digital Education Powerhouse

Online courses are one of the most popular forms of web-based business today.

They’re in-demand, which makes them easy to market
They support premium pricing, so they can quickly become profitable
They’re a smart way to leverage the time you put into product creation

Those are all great reasons that developing a digital course might be a smart idea for you and your business.
But if you start from there, you’re going to have a hard time.
Because, just like any business (online or off), your business needs to serve the needs of your audience and customers if it’s going to survive … and thrive.
The best online courses have their success “baked in.”
Start with thoughtful preparation to craft the exact educational experience your audience wants to buy. And then, of course, deliver that experience.
You might be tempted to skip these planning steps. But if you do, your digital education business will take much longer to get traction.
Pave the road to a successful course with these five steps.
Step #1: Find your market of hungry learners
You may be familiar with the old marketing “riddle” that copywriter Gary Halbert liked to ask:
What’s the most important success factor for a restaurant?
No, it’s not the menu, the service, the quality of the chef, or even the location.
It’s a starving crowd that will show up to buy what’s being sold.
Finding that “starving crowd” will make everything about your business so much easier.
The same is true for all businesses. Your online course needs to find its “hungry

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Get Instant Access to Proven Advice for Digital Entrepreneurs (No Charge)

Do you want to build an amazing business and lifestyle? Well …

Listening to theorists, rather than practitioners, isn’t going to get it done.
Reading a few articles isn’t going to get it done.
Daydreaming, without actually doing, isn’t going to get it done.

If you want to build the business and lifestyle of your dreams, then you need to take the first step.
You need to take the first step toward learning from people who are actually out there building amazing businesses and lifestyles through the scalable power of digital products and services (and not just talking about it).
Which is why we’re inviting you to come take one very easy step with us over at Digital Commerce Institute, to get a sample of how we’re able to help you build the business of your dreams.
No charge. Registration is free. And the value we’re offering might surprise you.
Although, if it does surprise you, then you might have not been paying attention to our decade-long philosophy of sharing great content for free.
What’s included
Here is what you’ll get instant access to with your free registration:

4 free lessons from the paid course “Build Your Online Training Business the Smarter Way”
3 free lessons from the paid course “How to Create 
Automated Marketing Funnels 
that Work”
2 Case Study webinars on building a digital business
1 “Cutting Edge” webinar on using Periscope for content marketing
Plus, one new episode every week of The Digital Entrepreneur — the new podcast I’m hosting with Brian

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Act Now: Digital Commerce Institute Charter Membership Offer Expires in Just Hours

We mentioned two weeks ago when we launched Digital Commerce Institute that the Charter Membership offer would only be available for a limited window.
That window is quickly closing. Here are the important details:
WHO: Digital entrepreneurs — current and aspiring (which one are you?)
WHAT: Charter Membership offer to Digital Commerce Institute, which includes Digital Commerce Academy for just $295 per year (less than $25/month) and a ridiculous bargain on your ticket to next October’s Digital Commerce Summit when you bundle them together.
WHEN: Offer valid until today, Friday, November 6, 2015 at 5:00 p.m. Pacific Time
Digital Commerce Institute Charter Membership Offer
WHY: Because you want to build the online business of your dreams, and we have the experience and knowledge to help you get there.
Now two very important final notes, including a partial list of speakers for Digital Commerce Summit …
Important Note #1: Digital Commerce Summit is currently a steal (and coming sooner than you think)
I know it doesn’t feel like it, but as a veteran of attending and speaking at conferences (and now of planning them), trust me.
Mid-October 2016, when Digital Commerce Summit will be held in Denver, is less than a year away. Which, in entrepreneur time, will feel like roughly a little over two weeks. At least in my experience.
It’s time to start getting ready.
An important part of being ready for Digital Commerce Summit is being armed with enough knowledge to ask the right questions when you get that

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Want to Create and Sell Profitable Digital Products and Services?

If you’ve been following the media not marketing approach, then you’ve used appropriate forms of digital media to develop a legitimate relationship with an audience that knows, likes, and trusts you.
Here’s another characteristic of such an audience: They want to buy from you, assuming you can deliver them a product or service that solves their problems and satisfies their needs.
At that point, it’s time to give them just that. And what could be better than something that is digitally created, sold, fulfilled, and supported completely online?
If this is the path you choose, we want to make sure you do it right. That means the end result is profitable, and you’ve developed a process that you can simply rinse and repeat moving forward.
In other words, we want to show you smarter ways to create and sell digital goods and services, based on both our successes and misfires. Further, we want to show you how to turn your suite of goods and services into a successful, sustainable digital business.
This is the mission of Digital Commerce Institute — the inevitable next step in the evolution of Rainmaker Digital. After all, we’re a bootstrapped digital commerce pure-play with 8 figures in annual revenue, and we’ve created and sold tens of millions of dollars in digital products and services.
This new comprehensive training initiative launches soon. If it sounds like something that’s of interest to you, be the first to know all the details.
Enter your email in the

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