Running a headline test? Use these tools to perfect your headline


Headline tests use multiple headline variations to determine the best performing optionThere are many tools you can use to analyze and test your headline Writing at least 50 headlines will give you a better chance of coming up with a brilliant headline that is also data-driven

What is a headline test?

A headline test compares different headline versions against each other.


A/B testing is one way of testing different headlines to determine the effectiveness of each in the eyes of your readers.

In an A/B test, the headlines are shown

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What it says about you when you call it “user journey” instead of “funnel”

A user journey represents a prospect’s path when interacting with your brand.

User journey maps (also called customer journey maps) cover all customer journey stages.

From the moment they first encounter your brand to the point where they become a customer and advocate of your brand.

What’s the difference between a user journey and a sales funnel?

Sales funnel

Traditional sales funnels typically focus on landing the sale. These funnels have four key stages — Awareness, Interest, Consideration, and Purchase.

1 – Awareness

This is usually when a prospect first encounters and becomes aware

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Snackable content: What it is and how to make it (with examples)

Snackable content is short, straightforward and easy to digest.

It’s consumed quickly and is perfect for readers using mobile devices.

What makes content “snackable”?

Humans crave new information.

(Really, we do)

But with the average attention span lasting about 8 seconds, they don’t have much time to find it.


This is where snackable content comes in.

Instead of fighting to be seen online, you create (and share) eye-catching and easily digestible tidbits of information.

Snackable content can come in a variety of forms:

TweetsSocial media captions (Instagram, Facebook, LinkedIn posts)GIFsMemesInfographicsPodcastsVideos (Instagram reels, Tik

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The top 5 Conversion XL articles to improve your copywriting

Conversion XL (CXL) is a great online resource for marketers. In this article, we share our picks for the top 5 copywriting articles on the CXL blog.

In a sea of sameness on the internet, finding great content is like searching for that second sock in a mountain of laundry.

You know it’s there, but somehow slogging through to get to it feels hopeless.


What is Conversion XL?

When it comes to great copywriting resources online, there are few websites that provide real value.

Copyhackers is the go-to website for startups and marketers

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What is direct response copywriting? Lessons we still use today.

Direct response copywriting inspires the reader to take action immediately after they’ve read the copy. It’s a direct-line sale to the customer and is found mainly in print materials.

What is direct response copywriting?

Direct response copy must:

Ask for an immediate response from the customerBe at the point of conversion Have measurable resultsSpeak directly to the One Reader (addresses pain points, desires, objections, etc.)

When you think of direct response copywriting, what comes to mind?

The mailers for local landscaping companies?

Maybe the last letter you got from a non-profit?



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3 value proposition formulas to differentiate your brand

Value proposition formulas are copywriting formulas that take the guess work out of explaining the value your product or service provides for your customers.

These formulas make writing easier by providing a starting point or template that you can use to craft your value proposition.

Why do you need a value proposition?

Here’s an uncomfortable truth: Most brands are the same.


Now I’m not randomly picking a fight here. The father of advertising David Ogilvy said it too.

“There isn’t any significant difference between the various brands of whiskey or cigarettes, or beer.

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5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From


Copyhackers eBook 1 will help you find and develop your core messagesYou’ll know how to narrow your market to prospects that will compensate you for your serviceUse customer research to get the best swipe-worthy copyUse rhetoric devices in your copy to draw attention to your headlines

When it comes to determining where stellar messages come from, the Copyhackers eBook 1 (FREE eBook download) makes one thing very clear:

The job of the copywriter is not to write copy but to know your customers inside out.

“Your job is to know

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Use this value proposition formula to get more yeses


If you’re not sure how to write a value proposition, a value proposition formula may be helpful.Copywriting formulas are a great way to eliminate the stress and anxiety of the blank page. The value-specific value proposition formula has been tested and proven an effective way to write a value prop.

What is a value proposition?

A value proposition is a single statement that highlights what is unique and highly desirable about your offer.


Whether your offer is a webinar, a product, a newsletter, a product feature, or just your brand in

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5 headline formulas to test on your home page today


Using headline formulas eliminates the guesswork and gives you a place to start when writingWrite about 50 headlines before you put one on your home pageA headline should grab the reader’s attention and entice them to keep reading your copyClear headlines trump clever headlines

Do you really need to use headline formulas?

Of course not…

But, as Joanna Wiebe says: “Only rookies write from scratch.”

And this isn’t something she’s said once – it’s at the beginning of everything she writes about formulas.

Just check out her ebook, Ultimate Collection of Headline and

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What is a value proposition? Plus 5 tips to write your own

A value proposition is a clear and concise statement that communicates the value you provide to your customers.

When written effectively, your value proposition should answer some key questions.

Questions like: Who is this product or service for? Why does it matter? How will it make the customer’s life/work better?

What is a value proposition?

A value proposition, also known as a unique sales proposition (USP), is a statement that explains a product’s or service’s value.

(I’ll be using both terms interchangeably throughout this article.)

Joanna Wiebe often recommends using the value proposition

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