In any description of WordPress features, there’s one word you’re sure to see:
Free.
This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free.
A casual content producer could even sign up at WordPress.com and run their entire website for free, never paying a dime if all they wanted were the most basic features.
But you are no casual content producer.
You use WordPress like we use WordPress: as a serious business tool to drive serious revenue.
You understand — like we do — that the true cost of running WordPress is far from “free.”
So, what is the true cost?
And how can you minimize the total cost of WordPress ownership while maximizing its potential to manage the online content that drives your business?
Let’s examine …
WordPress Total Cost of Ownership analysis
To use WordPress as a tool for building a business, online or off, it needs to be viewed not as “free blogging software,” but as a legitimate business acquisition.
A Total Cost of Ownership (TCO) analysis is a time-tested model of cost assessment for important business acquisitions that has been used in the IT world since the early days of computers.
In IT, as with vehicles and other complex goods, total cost can vary greatly from purchase price.
There are obvious costs to consider (like purchase price and regular maintenance), but there are also other “real costs” that often get overlooked. And if a real cost can be reasonably expected to follow the
Category: WordPress Hosting
Get ‘Significantly Better Hosting Performance and Pay Less’ (Their Words, Not Ours)
On Monday, I explained — in my own words — how Synthesis Managed WordPress Hosting can dramatically improve your website’s speed, stability, and SEO.
I also let you know that we are giving you a free migration if you sign up for Synthesis here before the clock strikes 5:00 p.m. Pacific Time today (Friday, February 6, 2015).
Okay, enough of my words. Now I’d like to let actual Synthesis customers do the talking …
The benefits of Synthesis
There is really just no good reason to consider using anyone else for your WordPress web hosting solution.
It’s easy to say I am a happy customer. But truly happy customers take action and tell others to enjoy the benefits of Synthesis: focused WordPress hosting that is blazing fast from a team that understands the needs of today’s content marketers.
~ Bryan Eisenberg, bestselling author and Founder/CMO of IdealSpot
Superior support and smart server setup
I cannot recommend Web Synthesis Highly enough!
The service and support is amazing and the staff is incredibly knowledgable and helpful.
Add to that the amazingly fast and solid servers, incredibly reasonable pricing (with no hidden fees like other hosting providers), and various related products fully supported by the same company, and there is really just no good reason I find to consider using anyone else for your WordPress web hosting solution.
We came to Web Synthesis with very unique and high demands and expectations due to our business model, and they delivered.
As a result of hosting with
Dramatically Improve Your Site’s Speed, Stability, and SEO Without the Pain (or Cost) of Migrating
At this point, it’s common knowledge.
But it’s so essential to your online success that it bears repeating one more time.
You need a seriously fast website.
And you know why: The likelihood of losing a visitor due to impatience or frustration increases with each extra millisecond of load time, and fewer happier visitors means fewer leads and fewer sales.
The math is simple. The stakes are high.
And this week only, we’re removing the biggest pain point of switching hosting providers: we’re giving you a free migration.
(You can jump right to the details here.)
Here’s something else that’s simple: It only takes a few smart, informed decisions to dramatically increase your site’s performance. (Take this example, which resulted in a 72.7 percent increase in page load speed.)
But speed isn’t everything when it comes to your website …
Stability and security are also essential
You need a website that is up all the time — and that will alert you in the rare cases it’s not.
You also need a website that is protected from the kind of hacks and injections that can bring online business owners to their knees.
Remember how powerless you felt the last time your website was down without explanation or breached without protection? It happens, and it’s awful when it does.
And lest you think “Oh, that won’t happen to me” regarding your site being hacked or infected with malware, know that, according to the Guardian, as recently as two years ago 60 percent of small businesses in Britain