3 Content Marketing Myths and Their Reality-Based Solutions

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back Read More…
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Why Great Content Alone Isn’t Enough to Build an Audience

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told Read More…
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Going to Social Media Marketing World? Brian and Sonia Would Love to See You!

Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content Creator to Audience Architect. I’m not speaking this time, which means my schedule will be Read More…
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Get More Traffic, More Confidence, and More Work Done

Good to see you again! With the Monday Martin Luther King, Jr. holiday, this was a short week on Copyblogger. On Tuesday, Kelton Reid kicked things off with a thoughtful look at impostor syndrome — with clues on how to approach it from different sources, including the famous Turing Test. And on Wednesday, I talked Read More…
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A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic

Do you get all the traffic you’d like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease? Yeah, don’t worry, no one actually says Yes to that question. Getting new people to your site can be tricky, and changes in Google and Facebook algorithms don’t Read More…
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Best of Copyblogger: 2017 Edition

The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child. Each post is crafted with care, and I value all of them. But I rolled up my sleeves and devised a strategy. In fact, this year was all about the power of the individual Read More…
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Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Life is short.
It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company.
All of it.
Seems radical, but let’s take it one step at a time.
To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post:

+ The Promise of Marketing Utopia.
+ The Broken Promise of Marketing Utopia, Implications.
+ The Broken Promise of Marketing Utopia: Examples.
+ Win Big: Stop Posting Content for Organic Reach On Social Channels.
+ Is the Huge Audience on Social Media Platforms Completely Useless?
+ Is the Idea of Marketing Utopia Permanently Dead?
+ Bottom-line.

I urge you to have an open mind. My plan is to challenge your critical thinking skills, and share lessons that will apply broadly across the professional effort you put day in and day out. Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy.
Let’s go!
The Promise of Marketing Utopia. 
I hate pimping (what marketing has come to be). I adore building meaningful relationships – the kind of long-term connections where a brand truly gives a f about their customers, and gives something of value in exchange for their attention. I LOVE brands that can pull this off, and support them with my un-asked-for evangelism and precious $$$s.
Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). There were a billion people

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The Goofus and Gallant Guide to Success on the Web

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.”
Gallant was a kid who always did the right, noble, and virtuous thing. Goofus, on the other hand, could be counted on to be selfish, unpleasant, and rude.
For now we’ll just gloss over the uncritical definitions of absolute good and bad, along with the thorny question of just what’s going on at home with Goofus that he has so much trouble with social norms.
Let’s assume that Goofus isn’t Goofus because he’s intrinsically evil, but because he doesn’t get it. Perhaps he’s being raised by quasi-tame wolverines who lack the ability to teach him the refinements.
We see a lot of Goofus on the web.
So in the interest of spelling out a few unwritten (or widely written, but ignored) rules of the web, let’s look at how Goofus and Gallant conduct themselves.
Goofus promotes freebies and sponsored products without telling his audience. Gallant always discloses when he gets something for free, or when he’s being paid for a post.
Goofus deletes his updates when he’s caught being a Goofus. Gallant knows that the internet never forgets.
Goofus thinks deadlines are suggestions for approximately what month you can expect to see his stuff. Gallant manages his deadlines and turns content in promptly.
Goofus asks

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Gear Up for a More Powerful Online Presence

Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time.
Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you your first month for free. It’s a sweet deal, but it goes away tomorrow, Friday, April 28, 2017 at 5:00 p.m. Pacific U.S. Time.
If you’d like a cost-effective way to get a fast, great-looking WordPress site that you don’t have to endlessly mess around with, I would strongly recommend you check this out.
This week on the blog, Brian Clark got our motor running on Monday with a thoughtful piece on what influence really means in a socially hyper-connected world — and how cheap shortcuts won’t do much more than waste your time.
On Tuesday, we introduced you to Loryn Thompson, our crazy-smart Data Analyst who also happens to love riding and working on vintage motorcycles. She’ll help you get started with social media advertising — without crashing into a concrete pillar.
And on Wednesday, I wrote about surviving the annoyances of social media, based on my nearly three decades of getting into pointless fights with people on the internet. I actually have figured a couple of things out, and I’m happy to share them with you.
On the Copyblogger FM podcast this week, I talked about the seven things that (in my

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