Moving on to your next piece of content — regardless of how your last one performed — is the mark…
The post 8 Elements that Make Your Next Piece of Content Even Better than Your Last appeared first on Copyblogger.
I still clearly remember the first sales position I had when I was in college. Picture this: I was selling…
The post More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel appeared first on Copyblogger.
We’ve written about email on Copyhackers… a lot.
And for good reason.
In 2019, email still has the highest ROI of any marketing channel ($42 return on every $1 spent, according to Litmus). And McKinsey found that email is 40x more effective at acquiring customers than Facebook and Twitter – combined.
Email just plain works.
And here at Copyhackers, we take optimizing email… seriously. Very seriously.
We wrote about optimizing SaaS free trial emails, upgrading launch emails and sending B2B cold emails that actually work.
Yet… we’ve never tackled this beast: ecommerce emails.
URL to post
Unhappy customers appear out of nowhere.
Usually online. Usually passionate. Usually vocal.
Nobody likes getting negative reviews. And I’m not advocating that you go out and try to stir some up. But here’s what a lot of people miss about getting bad reviews:
You can write some really great copy – and optimize your offers – using what unhappy customers tell you.
I did exactly that.
What I’m about to share works great for small businesses, freelancers, even established companies. If any of these scenarios rings a bill, you’ll want to
URL to post
We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of…
The post When It’s Time to Get Serious about Your Content and Copywriting appeared first on Copyblogger.
No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and…
The post Meet the Lazy Marketer’s Best Friend: The Email Autoresponder appeared first on Copyblogger.
Our culture glorifies being busy. But we don’t always glorify spending time on the right things. This week was about…
The post Sharpen Your Writing and Content Focus for Materially Better Results appeared first on Copyblogger.
The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of…
The post How to Improve Audience Engagement Without Writing 10 Times More Content appeared first on Copyblogger.
Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing…
The post A New Free Resource and an Empathetic Approach to Copy appeared first on Copyblogger.
One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in Read More…
The post Create Content Success with a Cohesive Content Experience appeared first on Copyblogger.