The Hubcast #26: Company Workshop Do’s & Don’ts for Successful Cultural Buy-In

The Hubcast Podcast Episode 026       Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Super excited about a possible future HubSpot item. I had one of […]

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Why Creating Your First Blockbuster Online Product Is Easier Than You Think

Imagine you’ve just launched your first product.
It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love.
This online course has been a transformative force in your life.
You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens, hundreds, or even thousands of people.
It’s a pretty picture, isn’t it?
But you and I both know it isn’t so easy to achieve.
In reality, most people with big dreams of product creation end up spending months, or even years, investing time and money that they can’t afford to lose into a project that will probably never see the light of day.
It’s a sad reality, but the good news is that it doesn’t have to be this way.
Let your audience direct your product development …
What the creators of most blockbuster products have figured out is how to completely avoid that situation by allowing their audiences to guide product development.
This is one of the areas where Copyblogger has always excelled. They first discussed the concept of a minimum viable audience back in 2012:
Build an audience through content marketing. Let them tell you what they want. Build products and offer services based on their desires and needs. Prosper.
By

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The Martin Luther King, Jr. Guide to Inspirational Writing

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”
I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.
I have a dream today.
I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification; one day right there in Alabama, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.
I have a dream today.
I have a dream that one day every valley shall

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LAST DAY: Authority Rainmaker Pricing Increases Today

In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter.
Today our best pricing ends. Click here to reserve your spot and save, or read on for the essential details first.
What:
Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking.
When:
May 13-15, 2015.
Who:
Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod Morris, Sean D’Souza, Scott Brinker, Pamela Wilson, Brian Clark (hey, that’s me!) … plus a few more we’ll be announcing soon.
Where:
The stunning Ellie Caulkins Opera House in sunny Denver, Colorado.
Why:
Super Early Bird pricing ends TODAY (January 16, 2015) at 5:00 pm Pacific Time, which saves you $500 off full price. You don’t want to wait and pay more!
How:
Click here for all the details and to register before the price goes up.
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

The post LAST DAY: Authority Rainmaker Pricing Increases Today appeared first on Copyblogger.

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Position Your Content Curation for Success With These Five Essential Elements

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.
We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.
Here are a few sample issues:

Three Real Ways to Protect and Enhance Your Brain Power
The Epic Food Fight: Plants Versus Paleo
Meditate to Dominate in 2015

Given the initial high interest (and several requests), I’ve decided to do a “behind the scenes” case study on myself, revealing what I’m doing and why, plus what’s working and what’s not. This episode and the next two will be the first leg of that case study.
If you’re interested in the possibilities at the intersection of curation and email marketing, I think you’ll get a lot out of these episodes. Even if you’re not sure about that, there are a lot of fundamental content, copywriting, and entrepreneurial insights throughout. At minimum, you can watch a new project develop in real time, with commentary.
Enough said … let’s get started.
In this 36-minute episode Robert Bruce and I discuss:

The two primary keys to building an audience with curation
The element that makes curation a financially viable approach
How to make

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How Much Is High-Converting Copy Worth to YOU? (No, Really, Calculate It Here)

So you have an e-commerce or SaaS website, and you’re starting to suspect that your sales copy … sucks.
Like, really sucks.
Ever since you launched your product, you’ve noticed symptoms of Toxic Copy Syndrome breaking out across your website like a bad case of acne.
Symptoms such as:

Bounce rates so high you don’t even check GA anymore.
Email campaigns that generate as much enthusiasm as a letter from the IRS.
An alarmingly sieve-like unsubscribe rate.
Leads that appear to have Alzheimer’s, because they can’t ever seem to remember what your product actually does and

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Announcing The 2015 Cost of Online Business Report [Infographic]

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.
Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.
But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.
Ah, to dream.
But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens of interesting discoveries we made during our 2015 Cost of Online Business survey.
Discoveries like:

More than a quarter of respondents identified as a Small Business Owner.
Most website owners are struggling to make a living online.
Yet more and more people are choosing to enter the online business realm.
Generating traffic is the biggest challenge of running an online business.

And 53 additional interesting results.
Results that will help us create content that solves your online business problems and develop new products that better serve your needs. Not to mention allowing us to upgrade our current products based on what matters most to you.
Naturally, we wanted this information to serve you better. But we thought you needed it, too.
How can you accurately evaluate your current strategies and tactics — and their associated costs — if you don’t know what other folks are doing and what’s working for them?
You need to know your options.
The survey results in three ways
We’ve decided to provide the results

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Lessons Learned from Conducting Two Monster Audience Surveys

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.
Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results of his second survey will be posted here tomorrow.
We talked about his mentality in conducting these two surveys, his process, and the lessons he learned in the latest episode of The Lede.
In this episode, Demian Farnworth and I discuss:

Creating a survey to gain insights for a unique content series
Choosing the right survey methodology
How to survey your audience, even if your audience is small and you have limited resources
The golden rule of good content
What we’ll do differently when conducting our next survey

Listen to The Lede …
To listen, you can either hit the flash audio player below, or browse the links to find your preferred format …

Click here to download the mp3 | 33.4 MB | 24:06
Click here to subscribe via iTunes
Click here to listen via Stitcher
Click here for the RSS feed (non iTunes)
Click here for the show archive

React to The Lede …
As always, we appreciate your reaction to episodes of The Lede and feedback about how we’re doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining the discussion over on LinkedIn.
The

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