How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers

Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market.
It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business.
And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to your own business …
In this 39-minute episode Peter Cooper and I discuss:

How this programmer became a major content publisher
Why he switched from blogging to email newsletters
How he promoted his newsletters in the early days
What he learned from one of the world’s best Tetris players
Where the majority of Cooper Press’s revenue comes from
The only social network that really works (for him)
His approach to opt-in conversion optimization
His best two pieces of advice for starting a curated email newsletter

Click Here to Get Rainmaker.FMEpisode No. 29 on iTunes
About the authorRobert BruceBy day, Robert Bruce is building a new podcast network (more on that soon). In his off hours, he files unusually short stories to the Internet.

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Mad Marketing #45: Transparency, Family, and the Hidden Secret of Content Marketing

Well it’s that time again folks! In this episode of the Mad Marketing Podcast, where I record from Key West Florida in the middle of a thunder storm, we discuss a variety of subjects that have been on my mind as of late: Transparent Marketing and Advertising– Specifically, I was completely impress with what this tourism office […]


13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.
We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.
And 16 Stats That Explain Why Adaptive Content Matters Right Now is a foundational blog post that briefs you on the subject.
At this point, it’s only natural that we jump right in to the heart of adaptive content.
But after reading two dozen articles and at least one white paper, flipping through two SlideShare presentations, listening to a few podcasts, and reading four books, I realized if I want to prepare you to implement adaptive content, we have to go back to the beginning …
And start with content strategy.
Can you really trust your content strategy?
Content strategy needs to be precise. See, before you even put pen to paper, you need to know the direction you are heading.
Most of us who work online, from freelance writers to small business owners, probably have a content strategy. But there’s just one problem: it’s up in our heads.
But if you say, “My business is not that complicated, and neither is my content strategy. I know where I want to take this business. I don’t need to commit it to paper,” then this stat should make you take pause:
Only 39 percent of B2B small business marketers have a documented

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70% of SEO Is Easy. Here’s What One SEO Pro Swears You Should Do to Master It.

I’m going to make a couple of assumptions here.
I’m going to assume that your business is reasonably healthy.
I’m also going to assume that you don’t have much by the way of spare time within your working day.
If I’m right about both of these, then here’s a problem you’re bound to have:
You can and will always find plenty of reasons to leave search engine optimization (SEO) on your to-do list for perpetuity.
After all, SEO is technical, complicated, time-consuming and potentially dangerous. The SEO industry is full of self-proclaimed gurus whose

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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

You have a natural ability to fascinate others that you may or may not be taking full advantage of.
And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.
Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.
Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.
And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

In this episode, Sally Hogshead and I discuss:

How Sally went from copywriter to Catalyst.
The critical difference between being merely interesting and being fascinating.
The archenemies: distraction, competition, and commoditization (and why they damage your marketing).
What the results of the Fascination Advantage assessment really tell us about ourselves.
The importance of having an Anthem and how you construct one.
How Sally applies her own ideas at home, as a parent.

Oh, and I hope you like the new music.
Listen to The Lede …
To listen, you can either hit the flash audio player below, or browse the links to find your preferred format …

Click here to download the mp3 |

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The New Authenticity and Authority: What it Looks Like, How to Use It

Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web.
First, because the show is insanely popular.
But more than that, because the show demonstrates a real shift in what authority and authenticity look like in the 21st century.
In 2007, Stewart came in fourth in a poll by the Pew Research Center for the People and the Press as an admired journalist. (He tied, interestingly enough, with Brian Williams.)
The Daily Show is a very different creature from the news parodies that came before it. Saturday Night Live’s Weekend Update might make you laugh (some years), but no sane person relies on it for an analysis of what actually matters in the news. By contrast, in 2008, The New York Times asked if Jon Stewart might not be The Most Trusted Man in America.
You may not like Jon Stewart, which is fine by me. Because whether or not you care for his view of the world, he has a lot to teach you about how to present yourself to your audience.
Authenticity and authority: 21st century style
One anchor. Five correspondents. Zero credibility. ~ an early Daily Show tag line
Jon Stewart is a writer and standup comedian, and never made any pretense of being a credible source for the news. His primary purpose was to entertain and engage. He didn’t start The Daily Show, but it did seem to pick up some

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10 Web Design Mistakes that are Guaranteed to Create a Bad First Impression

Over the past year I’ve taught around 60 or so Content Marketing Workshops to business of all shapes and sizes around the world, and during this time I’ve consistently found one of the most meaningful “Aha” moments business owners and marketing teams can have occurs the instant they see other people—especially those that have never […]


The Excitement of a Rock Concert. The Education of a Graduate Course.

Check out the entire Authority Rainmaker experience here, and take advantage of Early Bird registration. We’ll see you in sunny Denver in May!
(If you like this video by The Draw Shop, you’re going to love meeting them at the live event — they’ll be creating Genius Maps of our sessions and providing avatar-ready caricatures for attendees! Secure your spot today.)
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

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Rainmaker.FM: Has Social Media Killed Consumer Trust?

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).
The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.
As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.
In this 39-minute episode Robert Bruce and I discuss:

The big, new project that we’ve been hinting at
3 business benefits of producing a podcast
Revenue models for your podcast
A key content marketing trend we’re riding
How marketers have destroyed social media
The second coming of word-of-mouth marketing
How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FMEpisode No. 28 on iTunes
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

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