July 2015 – Page 2 – Interent Marketing Voices

The ‘Horror’ of Making a Living from Selling eBooks

Look out, Stephen King.
A new generation of Horror authors are using the power of self-publishing to climb the ranks, get new fans, and push the envelope in the genre.
J. Thorn is an up-and-coming Horror author who knows how to write great books … and build an audience and income stream with them.
In this episode of Authorpreneur, host Jim Kukral and J. Thorn discuss:

How J. Thorn went from selling two books a day to 200 books a day
How to build a powerful fan-base and turn them into readers through creative content marketing
The biggest mistakes J. Thorn made when writing and launching his first book
What readers really want and how to give it to them
How much work is involved in becoming an authorpreneur

Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The ‘Horror’ of Making a Living from Selling eBooks appeared first on Copyblogger.

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Mad Marketing 64: Content Marketing for Start Ups, Live Streaming Content, and More

It’s podcast time again my friends! And in this episode of Mad Marketing, we discuss the following subjects: The Power of real-time feedback and a “feedback culture” to improve your business Why mobile ads are driving us crazy Why the skill of “live streaming” and the ability to communicate in a live stream manner is…
The post Mad Marketing 64: Content Marketing for Start Ups, Live Streaming Content, and More appeared first on The Sales Lion by Marcus Sheridan.

6 Storytelling Lessons from a Famous Urban Legend

“Don’t panic, but one of your kidneys has been harvested.”
That’s the punch line for one of the most successful urban legends of the last 15 years.
What makes it so successful? It’s hypnotic: understandable, memorable, and effective in changing thought and behavior.
How do you create stories that are like that? Just follow these six principles.
In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

How to think staggeringly simple
How to attract attention
How to help people understand and remember
How to help people believe
How to tell stories

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post 6 Storytelling Lessons from a Famous Urban Legend appeared first on Copyblogger.

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The 3 Keys to Creating a Perfect First Paragraph to Every Blog Post You Ever Write

The 3 Keys to Creating a Perfect First Paragraph to Every Blog Post You Ever Write Are you struggling to have the perfect copy and messaging for you company’s blog posts? If so, Marcus Sheridan will give you a simple, 3 part solution to help you create the perfect opening every time.
The post The 3 Keys to Creating a Perfect First Paragraph to Every Blog Post You Ever Write appeared first on The Sales Lion by Marcus Sheridan.

3 Articles that Will Help You Craft Smarter Landing Pages

Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker.
You thought that person understood what you said, but he interpreted your message in a different way than you intended.
Miscommunications on landing pages occur when you think you’ve explicitly stated why a prospect should take action and that prospect isn’t convinced your call to action is the right step for him to take.
To avoid disappointing conversion rates on your landing pages, this week’s Copyblogger Collection is a series of three handpicked articles that show you:

How to create a deep connection with your prospects and customers
How 26 fun rhymes will help you focus on your landing page goal
How savvy marketers write landing page copy

As you work your way through the material below, think of these lessons as a mini landing page course.

How to Create a Deep Connection with Your Prospects and Customers

In How to Create a Deep Connection with Your Prospects and Customers, Sonia Simone says:
If you intend to sell something — to ask for someone’s hard-earned money and irreplaceable time — you must begin by seeing (and honoring) who they are.
You’ll learn three key components that will help you create a bond with your prospect and express that connection with clarity.

The ABCs of Landing Pages That Work [Infographic]

You know landing pages are an important part of your digital business — but you probably wish they were a little more fun, right?
Steven Lowe

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How to Un-Index a Web Page From Search Engines Via a Robots.txt file

How to Un-Index a Web Page From Search Engines Via a Robots.txt file In this tutorial, @GeorgeBThomas will walk you through the steps to un-indexing a web page from search engines (Google, Bing, etc) using a robots.txt file. Maybe you want to make a thank you page unable to be searched for specifically, because you…
The post How to Un-Index a Web Page From Search Engines Via a Robots.txt file appeared first on The Sales Lion by Marcus Sheridan.

The Benefits of Bootstrapping

The average multi-millionaire has seven different sources of income. But that’s not what you hear about, is it? That’s not what gets the press.
Instead, you hear about The Game. You know The Game … get funded, make no profit. Even better, make no revenue, cash out big, retire on an island.
This is mostly fantasy, and is becoming more so each day, as investors now turn to companies with fast-growing revenue, sustainable profit, and solid management.
But do you need an investor at all? For businesses that take smart advantage of the unique power of the Internet, probably not.
In this 10-minute episode of Unemployable with Brian Clark, Brian makes the case that:

Millionaires treasure multiple income streams
“The Game” is coming to an end
Real businesses are profitable
Raising money can promote waste
Constraints are good, depending on your mindset
”Problems” can result in greater opportunity and wealth

Click Here to Listen toUnemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Benefits of Bootstrapping appeared first on Copyblogger.

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Are You Giving Too Much Away for Free?

The question of how much content to give away for free (and what to charge for) always vexes online content creators.
Fortunately, there is a rather simple rule of thumb to guide you.
The Showrunner hosts Jerod Morris and Jonny Nastor begin this episode by following up on last week’s listener question regarding which link is better to include in weekly episode emails: the platform link or the iTunes link. They looked at The Showrunner data and have a better answer for you.
Then Jerod and Jonny dive into the topic of the week: how much content you should give away, and what you should be charging for.
They discuss:

The powerful rule of thumb — endorsed and espoused by both Brian Clark and Darren Rowse — about how much content to give away
Chris Garrett’s time-tested and proven framework for deciding what’s free and what’s paid (Here’s a link to his recent blog post on the topic)
How they have been applying these lessons to The Showrunner and Hack the Entrepreneur

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Are You Giving Too Much Away for Free? appeared first on Copyblogger.

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The Hubcast 52: Inbound Website Design, Cloning Campaigns, & Inbound 2015

The Hubcast Podcast Episode 052 Welcome back to The Hubcast folks; a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas. Show Notes: HAPPY BIRTHDAY HUBCAST Inbound 2015 HubSpot CEO on zany company…
The post The Hubcast 52: Inbound Website Design, Cloning Campaigns, & Inbound 2015 appeared first on The Sales Lion by Marcus Sheridan.

6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder.
It’s time to sink into a nice, long session of reading.
You pull apart the pages of the nonfiction book you’re working your way through, and you begin a new chapter.
It starts with an inspiring quote. Then the author tells a story.
Eventually, she comes around to the topic at hand. Now that you’re warmed up, she’s going to share some information with you.
What’s the online version of this scene?
Contrast this scene with the way you consume online content
You click on a web page. Your eyes dart from the headline to the first line of the content.
What’s it about? Is it worth reading? Will it take long to get through? Should I spend time on it? Squirrel!
If online content doesn’t deliver within the first few seconds, you click away.
After all, you’re not cozying up to it. You’re in a hurry: there’s too much to do, too much to read, too many other websites competing for your attention.
How to meet the needs of the great, impatient online reader
We consume online content differently, so as content creators, we have to write it differently.
Not only that, we need to design our pages differently to make them easy to skim and quick to consume.
Reading online information isn’t like reading a nonfiction book.
Online content is a “stop in, learn, and move on”

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