Last Chance to Save: Our Sale Ends in a Few Hours

Only a few hours left.
This year’s Black Monday-to-Monday sale ends later today (November 16, 2015) — at 5:00 p.m. Pacific Time to be exact.
Here are the two deals you can take advantage of, plus one important point to remember:
DEAL #1
Get our StudioPress All-Theme Pack for $150 off
With the StudioPress Pro Plus All-Theme Pack, which normally costs $499.95, you get immediate access to:

37 StudioPress themes (with more on the way)



3 third-party themes, for the first time ever (with more on the way)



Updates for the life of your account



Support for the life of your account



Access to new themes for the life of your account




All you have to do is claim your Pro Plus Pack before the Black Monday sale expires.
Click here to claim your Pro Plus Pack for just $349.95 (which is $150 off the normal price).
DEAL #2
Claim the lowest-price-ever Charter Membership in Digital Commerce Institute
We extended the Charter Membership offer for Digital Commerce Institute so it could be part of our Black Monday-to-Monday sale.
So it’s your last chance to claim your Charter Membership in Digital Commerce Institute.

You can lock in the Charter Membership price for Digital Commerce Academy.


You can grab the Super Early Bird ticket to Digital Commerce Summit.


Or you can bundle them together and get a year of Academy for free.



Once the Black Monday sale ends, the Charter Membership offer is never coming back.
The bottom line:

The price will never be lower.
The value will never be higher.
The opportunity for you to start building the online

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3 Resources to Help Content Marketers Learn About Smart Web Design

I like to snack. I’m a big snacker.
And I like to examine the packaging that houses my snacks. It’s a side effect of being a content marketer.
Recently, I studied the wrapper of a granola bar. One side listed the ingredients, and the other side was white with small, green polka dots.
Polka dots seem upbeat and happy — feelings the manufacturer wants you to have when you eat their granola bar, so that you associate their product with positive emotions and continue to purchase it.
But I have no idea if that was the intention; I’m no design expert.
That’s why I’m going to direct you to distinguished designers who will help you enhance your content with smart and beautiful web design.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to use visual hierarchy to create clear and easy-to-read web pages
How to use web design to better connect you to your audience
How to know when your web design is done

As you work your way through the material below, think of the following lessons as a mini web design course for content marketers.

How to Use Visual Hierarchy to Create Clear and Easy-to-Read Web Pages

Website visitors get frustrated when they don’t have enough information to make a decision.
Without realizing it, you may be confusing your readers and making them guess about the actions they should take on your site, rather than clearly guiding them to your best content.
Pamela Wilson is here to squash

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[Rebroadcast] Why Email Is Your Show’s Mandatory Companion

Yes, you’ve heard the main section of this episode of The Showrunner before — about the importance of building an email list as part of your audience-engagement strategy.
But the intro and outro are new, as Jerod Morris explains why he and Jon Nastor decided to rebroadcast this episode this week.
The smartest Showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience.
The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you.
In this episode, Jerod and Jon provide an overview about email. There is a lot to cover. (Next week, they’re going to build on what they discussed here and take list building to the next level.)
Jerod and Jon dive deep into the following topics:

Why Jon thinks he is doing email wrong (and why Jerod disagrees with him)
The importance of being human in how you approach your email subscribers
The benefits of building a base of email subscribers as you grow your show
Which is more valuable: an email subscriber or an iTunes review?
How email played a huge role in the initial launch of The Showrunner Podcasting Course
What you should do when people hit “Reply” on your mailings (if you really want to build an audience)
Why you should view your email schedule like your podcast schedule
The two roadblocks to email registration that you need to remove with your site

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4 Delightful Editing Tips to Make Your Words Dazzle and Dance

Do you ever read back a draft of your writing and wonder what happened?
Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it … this was going to be superb. Probably your best-ever blog post. Yay!
You poured yourself a beer, feeling elated with your success.
Any minor editing and proofreading could wait until the next day.
But, the next day … you feel disappointed. Your writing sounds bland. Your sentences seem to stutter.
What can you do?
How can you create a smooth and enjoyable reading experience? How can you make your content dazzle and dance?
Let’s explore four ways …
1. Remove tiny obstacles from your sentences
Ever tried tangoing with a little stone in your shoe? Or tripped over your shoelaces while waltzing?
In writing, we know the big obstacles frustrating our readers. They’re irrelevant paragraphs and excessive sentences that befuddle readers and slow them down.
When readers lose track of your ideas, they head towards the exit.
And the tiny obstacles? They’re phrases like: “in my opinion,” “just,” “very,” “really,” and “actually.”
These phrases don’t typically add value — they only take up space. With a little discipline, you can cross them out and keep your readers tangoing through your content.
But even tinier obstacles exist. Sometimes even experienced writers and professional editors might not notice these.
These teeny-tiny obstacles are adverbs modifying verbs. In most cases, you can delete the adverb and choose a stronger verb.
For instance:

Original Source

How to Put Your Email Marketing Funnel on Steroids, with Pat Flynn

Pat Flynn of Smart Passive Income joins host Chris Ducker on Youpreneur.FM again to talk about the biggest shift he’s made so far in 2015, the most important part of any sales process, and how to amp up your email marketing.
As business owners, we know we must make changes in our businesses — but when, why, and how do you make yours?
During Chris’s friendship with Pat, Chris has watched Pat grow and evolve his business. Today, he’s here to talk about what he’s changing and how those changes are catapulting his business to an entirely new level.
On this show, Pat shares the specific steps he’s taking right now, plus why and how he’s creating segmented lists within his audience. He also gives the first few steps you can take to have a bigger and more powerful impact on your own audience.
This is an episode you’ll want to listen to again and again because there’s that much information — tune in and enjoy!
In this 45-minute episode of Youpreneur.FM, host Chris Ducker and Pat Flynn discuss:

What was the biggest shift Pat made in 2015?
How Pat now generates 65-70 percent open rates and 15-20 percent click-through rates
What is the “yes ladder,” and why does it matter?
What’s the most important part of any sales process?
The one question to email your list right now
Much, much more!

Click Here to Listen toYoupreneur.FM with Chris Ducker on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and

Original Source

Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Morris Re-Learned This Week)

Jerod Morris flies solo this week on The Lede … not by choice, but out of necessity.
Fortunately, he happened to have a notable experience on Thursday morning that proved to be excellent fodder (or so he hopes) for a 30-minute monologue outlining three important lessons about content marketing and audience building that were highlighted by his experience.
In this 32-minute episode of The Lede, host Jerod Morris discusses:

How constraints can be blessings
Why having a deep understanding of your audience is so important, especially when it comes time to make tough decisions
The importance of always testing on mobile

Click Here to Listen toThe Lede on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Morris Re-Learned This Week) appeared first on Copyblogger.

Original Source

How the Perfect Name Changes Everything

Take a look at the image we chose for this post.
Ten years ago, any woman reading this would have looked at the woman’s hair and thought, “Oh, her roots are growing out.” If a woman lightens her hair and then doesn’t repeat the procedure, her natural hair color starts growing in, and you see the effect above — the hair is lighter at the bottom, darker at the top.
Over the years, hair salons have earned millions of dollars helping women to keep this from happening to their hair. Until a few years ago, that is.
Now, that hairstyle has a name — it’s the “ombré effect.” According to Wikipedia, ombré “… describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark.”
That’s the transformative effect of a perfect name.
The right name can legitimize a style, an approach, or a movement. It can make something that was unacceptable suddenly acceptable — even desirable!
How can you find the perfect name for your next product, project, event, or service? That’s what we’ll cover in today’s post.
The right name makes everything OK
Ten years ago, it was rather embarrassing to admit that you planned to use your vacation time to stay at home. What a lack of initiative, right?
Enter the “staycation.” A staycation is when you take time off from work, but rather than travel somewhere or plan an adventure, you don’t go anywhere at all. You stay at home.
As soon as

Original Source

How Critically Acclaimed Literary Scholar Jonathan Gottschall Writes: Part One

Mr. Gottschall is the author or editor of seven books, including The Storytelling Animal — a New York Times Editor’s Choice Selection and a finalist for the LA Times Book Prize — and most recently he published a fascinating book titled The Professor in the Cage: Why Men Fight and Why We Like to Watch.
As a Distinguished Fellow at the English Department of Washington & Jefferson College, his work lands at the intersection of science and art and is frequently covered in outlets like The New York Times, Scientific American, The New Yorker, The Atlantic, and NPR.
For his latest book, he personally climbed into the cage to research the world of mixed martial arts, violence, masculinity, and why society is attracted to violent spectacles.
Listen to The Writer Files for this two-part interview.
In Part One of the file, host Kelton Reid and Jonathan Gottschall discuss:

Why writers need to chase what scares them
How “drugs” can boost your productivity
Why writing 365 days a year may not be ideal
The sad reality of writer’s block

Click Here to Listen toThe Writer Files on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How Critically Acclaimed Literary Scholar Jonathan Gottschall Writes: Part One appeared first on Copyblogger.

Original Source

7 Straightforward Steps to Superior Blog Posts and Podcasts

If you’re actively creating content, you’ve probably noticed that “waiting for inspiration” doesn’t tend to work all that well.
In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone goes through her workflow for content creation.
This works for blog posts, podcast or video scripts, infographics, SlideShares, or really any piece of strategic content you’ll want to create.
In this 22-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

How the “Idea Field” will knock out writer’s block
The three questions to ask when you’re deciding what to write about
How to speed up your content creation with a “wire frame”
Tips on writing, editing, and publishing your content
How to promote your content once it’s created

Click Here to Listen toConfessions of a Pink-Haired Marketer on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post 7 Straightforward Steps to Superior Blog Posts and Podcasts appeared first on Copyblogger.

Original Source

Demian Farnworth on Unbounce

This week on Rainmaker.FM Elsewhere, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing, and creating great content.
Listen in.
In this 21-minute episode, Dan Levy and Demian Farnworth discuss:

Why any compelling piece of content needs to begin with thorough research
The difference (and similarities) between web writers, content marketers, and copywriters
Why having a working knowledge of SEO is no longer optional

Click Here to Listen toRainmaker.FM Elsewhere on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Demian Farnworth on Unbounce appeared first on Copyblogger.

Original Source