3 Sources of Fuel for Sophisticated Content Marketers

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.
Once you hear those words, relief sets in.
If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”
It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.
“Considerate” and “respectful” are more concrete and less subjective than “nice.”
And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to seduce blog readers and win clients
How to make winning infographics without risk
How to delegate content marketing tasks

As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.

No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

Writing is hard work, so it can be quite disappointing if you’ve been writing content for your site for a while but it’s not attracting the right clients and customers to your business.
As Pamela Wilson said yesterday, “Content marketing results happen slowly, and they happen over time.” No one can speed up the process, but Henneke has

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Social Media Marketing: How Your Business Can Be Active & Keep It’s Sanity

As an inbound marketer for The Sales Lion one of the questions I have received many times is, “How are you on so many social media platforms?” More than that, “How are you so …
The post Social Media Marketing: How Your Business Can Be Active & Keep It’s Sanity appeared first on The Sales Lion by Marcus Sheridan.

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The Hubcast 78: Video Production, Inbound Pictionary, & Mindsets

The Hubcast 77: Being First, Being Consistent & Celebrating Victories Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including …
The post The Hubcast 78: Video Production, Inbound Pictionary, & Mindsets appeared first on The Sales Lion by Marcus Sheridan.

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How to Take the Guesswork Out of Content Marketing

Authority, our advanced content marketing training program, is open to new members this week only.
Why should you care? Read on.
Here’s the harsh truth about any marketing: there’s no magic switch you can flip to turn it “on” and make it start working immediately.
Marketing with content is no exception to this rule.
Content marketing results happen slowly, and they happen over time.
If you do it right, you’ll create content that continues to send you new prospects and customers for many years after you created it.
If you do it right is the operative phrase here.
Content marketing reality check
Too often, your content marketing efforts look like this:

You set out to create content that attracts leads to your business. It sort of works.
Then you hear about some new content marketing technique that promises to “revolutionize your business.” Maybe it’s infographics. Or SlideShare. Or webinars. Or Facebook ads. Or even marketing automation.
So you set out to learn this new thing. Because it’s #amazing. Right? It’s the thing that’s going to transform your business!
While you’re learning the new thing, the old reliable things are stagnating. That solid, effective content you could be creating gets ignored and abandoned.

Here’s the truth:
When you don’t know what really works, every new content marketing technique that comes along is a distraction.
Every new tool takes time and energy to learn.
In the meantime, you’re guessing at what will work. You don’t have time to investigate every claim, so you take a guess at what you want to try

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The #1 Conversion Killer in Your Copy (and How to Beat It)

What makes people almost buy?
What makes them get most of the way there and then drop out of your shopping cart at the last second?
What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?
It turns out there’s a hideous troll hiding under the bridge. Every time you get close to making a sale, the troll springs out and scares your prospect away. Get rid of the troll and your copy will start converting better than it ever has before.
The ugly, smelly, dirty, bad-mannered troll is prospect fear.
And it’s sitting there right now, stinking up your landing page and scaring good customers away.
Fear of wasting money
Remember when you were a kid and you went to that rinky-dink carnival that came through town? After eating all the cotton candy you could manage — and throwing it all back up again on the Tilt-a-Whirl — you checked out something called the midway.
Remember that persuasive fellow who convinced you to spend a whole month’s allowance throwing softballs at those damned milk bottles?
It looked so easy. He showed you exactly how to do it. Toss the softball, knock over the milk bottle, win a cool stuffed animal for a prize. Simple.
You spent quarter after quarter trying to do it yourself.
When all your quarters were gone, you got an inkling. It looked easy, but if you were actually standing at the

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How to find and use your Wistia analytics

You can learn a whole lot about your videos by checking out Wistia’s analytics tool. Analytics are a great way to see how many times your videos have been played, what parts of the videos were watched more than once or skipped over entirely, and which ones are generating the most engagement from …
The post How to find and use your Wistia analytics appeared first on The Sales Lion by Marcus Sheridan.

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A Champion of Creative Play

Life was simple when we were seven, wasn’t it?
A puddle and some pebbles, crayons and paper, a piece of chalk and a sidewalk — that’s all we needed to keep us happy and amused for hours.
But somewhere along the way, most of us lose this sense of joy in simple creative pleasures.
Today, you’ll learn about Melissa Dinwiddie’s quest to bring creativity back into your daily life.
Melissa’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all of the Hero’s Journey posts here.
Here’s Melissa to share her journey in her own words.
How Melissa champions creativity
Melissa Dinwiddie: My business is Living a Creative Life — that’s the name of my blog, and it’s also what I do and what my business helps other people do.
I call myself a Happiness Catalyst and Creativity Instigator.
I help people switch their creative taps to the “on” position and turn their lives from grey to full color.
Really, I help people play again, and return to the joy, freedom, and happiness of a four-year-old playing in a sandbox, back when creative play was a normal, daily part of life.
Reminding us to make time for play
Melissa Dinwiddie: For most of us, creative play gets tamped down pretty early.
The school system trains us how to please an authority figure (the teacher), rather than how to push creative boundaries.
We’re taught to believe that creative

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A Massive Review of SEMrush: Pricing, Features, Tutorials, & More

Here at The Sales Lion, we always have our ears to the ground listening for the distant rumbling of the next great tool that will improve the way we do digital business. And if you know anything about us, you know that one of our absolute favorite pieces of software for doing online business is…
The post A Massive Review of SEMrush: Pricing, Features, Tutorials, & More appeared first on The Sales Lion by Marcus Sheridan.

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How to use the Yoast SEO plugin for WordPress

f you’re serious about doing content marketing right, you’re going to need an SEO tool to help you make sure that each page is fully optimized in ways that will earn you traffic, leads, and sales. For WordPress users, the Yoast SEO plugin …
The post How to use the Yoast SEO plugin for WordPress appeared first on The Sales Lion by Marcus Sheridan.

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3 Resources to Help Your Content-Driven Website Flourish

Although it’s only January, I refer to this time of the year as “pre-pre-spring” (in the Northern Hemisphere). Call me optimistic.
The gingerbread, cinnamon, and pine aromas of the holidays have certainly faded, but the sweet smell of flowers blooming and warm breezes haven’t quite arrived yet.
Still, it feels like the seasons are shifting and we’re moving toward a new beginning.
And we don’t have to impatiently wait for this change to occur — a powerful, content-driven website works for your business any time of the year. You can start building or expanding yours today.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to discover your strengths and supercharge your business
How to become an unstoppable digital content creator
How to gain an unfair business advantage

As you work your way through the material below, the following lessons will help you set business goals for your content.

Discover Your Strengths and Supercharge Your Business

Whether you’re just getting started or you’ve been building your business for a while, you may feel confused about what you should focus on next. What’s the best step to take so you make the right type of progress?
In Discover Your Strengths and Supercharge Your Business, Sonia Simone shows you a way to narrow down all of the ideas running through your mind.
She outlines a simple plan that helps you slow down, take a deep breath, and produce the content that matters to you and your audience.

The Unstoppable Rise of the

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