Month: September 2017

One Ridiculously Easy Way to Enhance the Power of Your Blog Posts

The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your Read More…
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The Bold and the Stressful: Smart Ways to Make a Big Move

Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed Read More…
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Why I Love Broadcasting My Podcast Recordings Live

Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes Read More…
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A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps

Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video is a powerful way to reach people — and being on camera regularly solidifies your connection with your audience. I had the pleasure (sarcasm intended) of Read More…
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Supercharge Your Benefits with Contrast Storytelling

Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those benefits? The Framing Effect is a psychological response in which people react to a particular choice in different ways depending on how it’s presented. For example, we tend to want to avoid pain more than Read More…
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Simple Tips for a Productive Short Week

How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? This was Labor Day week in the U.S., which means about half of my compatriots are running around this morning thinking it’s Wednesday, the other half think it’s Friday already, Read More…
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Last Day: Get Digital Commerce Academy at the Current Price

Today is the final day to register for Digital Commerce Academy before the doors close at 5:00 p.m. Pacific Time and the price goes up. Here’s a quick reminder of everything you will have immediate access to: The four existing courses — including Brian Clark’s breakthrough course, Build Your Online Training Business the Smarter Way, Read More…
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2017 Content Excellence Challenge: The September Prompts

We’re moving toward the end of the year — and it can be easy to start going into “hunker down” mode instead of “growth” mode. But we still have four more months of 2017 left — and it’s definitely not too late to do something epic this year! This month’s prompts are designed to keep Read More…
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