The killer and the poet — ideally both in balance. That’s our theme for writers in 2018: To sharpen up your “killer” side with strategic, analytic, and technical skills, without ignoring your “poetic” side that has the talent to create fascinating content. Today’s post is about nurturing that inner poet — and adding more artistry Read More…
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If you know you don’t want to produce unicorn vomit (and I applaud you for that), you may have decided that your content will be “professional.” I was extremely preoccupied with “professional” when I started creating content 10 years ago. It was out of the question for me to reveal anything about my non-work personality. Read More…
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Last month, I wrote about how a goal-oriented approach to using technology can help you become more focused and productive. Using that guidance, I’ve now broken negative habits and built new ones that support my goals. Want to know how I changed my relationship with screens in ways I used to only dream about? Before Read More…
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Like me, I’m sure you are working on complex challenges when it comes to data.
Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let’s not forget the application of machine learning to every facet of your work.
It is genuinely fun to work on these opportunities. They’re difficult, and every step forward offers a renewed sense of excitement and inspiration.
Despite the joy in these high-level, forward-thinking initiatives, I’ve disciplined myself not to let the unsexy fundamentals go overlooked. I’m particularly vigilant about avoiding friction in the core systems that facilitate the flow of money into the company and beloved products out of it.
So today, that valuable reminder for you kicked off via a case study inspired by Condé Nast. To inspire, and jump-start, a change in your focus, we’ll also look at Heal, Facebook and prAna.
Before we proceed with the stories… The unsexy fundamentals in this post focus on user experience. If you are a reader of my newsletter, The Marketing Analytics Intersect, you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. The concept touches all facets of our professional universe.
Condé Nast | A Story of Unrequited Love.
Condé Nast is in a world of hurt, along with everyone else in the print business. In 2017, they’ve twice replaced the company’s Chief Revenue Officer. They are pursuing a variety of digital experiments, and it remains unclear whether any of them will stick (unlike the New York Times, where new initiative such as “The Daily” podcast and T Brand Studio have proven overwhelmingly successful).
You might assume that Condé Nast, through these changes
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Happy new year! I hope your holidays were good and that you’ve managed to re-find some semblance of your routine. (Or maybe even some cool new routines.) On Tuesday this week, Stefanie Flaxman gave us seven ideas for how to thrill your boss, editor, or clients with your writing professionalism. And on Wednesday, Brian Clark Read More…
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What brought you here today? What are you hoping to learn, be, become, do, or change by reading Copyblogger? We’ll be asking that question a lot in the coming year, but while we wait (feel free to answer in the comments below — we’d love to hear it), allow us to talk about why we Read More…
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It’s common for non-writers to have trouble understanding how writing for a living actually works. They imagine bespectacled introverts pounding away at their keyboards, detached from social settings and business transactions. How is a reclusive life compatible with a sustainable job? Writing is solitary work, but professional writers know publishing is a collaborative process. And Read More…
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