I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on Read More…
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Month: August 2018
Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest)
When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like Read More…
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Become Ruthlessly Productive by Tightening Up These 3 Systems
Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re Read More…
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The 10-Step Content Marketing Checklist
In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right? Except, uhhhh, what is it exactly, Read More…
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How to Architect Your Day to Be More Productive
When I sat down to write this post, I drew a blank. I knew what I wanted to write about, but the words just weren’t there. My head was empty — a smooth, cavernous zilch. So I answered some emails. And then I went to the gym. After the gym, I headed for a coffee Read More…
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Try This System to Manage Your Blog Comments Faster (and with Less Stress)
I think the best way to introduce the topic of this post is to remind you that my favorite word is No. At the risk of sounding no-fun, I like rules. If you’re in a position to set rules for any given situation, they can help you reach solutions to issues faster and avoid future Read More…
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3 Resources for Creating More Courageous Content
Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more Read More…
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How to Publish Regularly, Even If You Lack Writing Confidence
Recently, a writing student asked me about the dilemma of keeping to a publishing schedule, even when you can see all of the flaws in your own writing. How can we publish content every week, or even every month, when we still have so much to learn? Most of us run into this sometimes — Read More…
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