The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of…
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Back in the sweltering summer of 2007, I got a bit crazy. I wanted to get across to people that…
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It doesn’t matter if you create content about minimalism or motorcycles. Every audience has these three sub-groups: People who read…
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FLAMING HOT TAKE ALERT: creating case studies is like flossing.
(The dental hygiene version, not that idiotic dance kids are into these days.)
Everybody knows they should be doing it. Almost nobody does. And when they finally do, it’s a painful, bloody, but oddly rewarding experience that has them vowing to do it again soon.
Because it just so happens that case studies are the single most powerful sales asset you can possibly have.
And I’m not exaggerating.
“Bold Claim, Klettke. Can You Back it Up?”
Let’s start with the psychology behind
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It’s a funny thing — so many of the most gifted and capable people wrestle the hardest with impostor syndrome…
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I don’t know if you’ve noticed, but keeping your creative confidence going is hard. Our friend Austin Kleon has one…
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