Trust signals boost conversions. Use them to back your copy.

Trust signals are written or visual features on your website and in your emails indicating your business is trustworthy to customers.

By giving customers proof that supports your copy, these signals can boost conversions and help you build a credible brand.

What are trust signals?

Trust signal is an overarching term used to describe anything on your website or in your emails that eases hesitations your potential customers might have.

Trust signals can be:

Customer reviewsClient testimonialsEducation badges (like the one you’d get from Copy School)Security badges (one that indicates a secure

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Website copywriting 101: A guide to writing for the web

Website copywriting is the process of using words to drive action for websites. Around these parts, we also call it conversion copywriting.

What is website copywriting?

Website copywriting includes the words on a home page, services page, product page, landing page, and sales page.

Not to be confused with content writing, website copywriting is about action.

The words on your website are tasked with converting visitors by getting them to take the desired action.

Your website is your online sales machine, and your website copy is your online salesperson.

How is writing for

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Analytics questions all copywriters should ask their clients


Asking your clients the right analytics questions and gathering all the data means you’ll never have to guess when writing copyYour clients will use data, like conversion rates, to assess how well your copy is performingKnowing what kind of analytics your client has will help you clarify the scope of your project Having data that shows the results of your copy will increase your credibility in the eyes of prospects

Why should you ask your clients for their analytics?

Because people love data.

Even though the mention of it

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How to hire a conversion copywriter in 2022 (insider info)


Before you hire a conversion copywriter, make sure you know what a conversion copywriter is. How else will you know if you’re hiring one?If a copywriter is promising conversion copy in a day… that’s a red flag.Openmindedness is required. Don’t hire a conversion copywriter if you just want an order taker. A conversion copywriter is best utilized when you see them as a partner in helping your business grow.

So you’re ready to hire a conversion copywriter.

You’ve come to the right place (I mean, the founder of Copyhackers

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The best abandoned cart emails in 2022 (examples & tips)

Abandoned cart emails are emails sent to customers who add items to their shopping cart but leave the site before the checkout process.

Abandoned cart emails are also called “cart recovery emails” or “cart abandonment emails.”

And some email service providers (ESPs) call them abandoned checkout emails even though they’re really abandoned carts.


I know…

Just check with your email marketing software to find out when they trigger an abandonment email.

And here’s why your shopping abandonment research efforts are worth it…

Average shopping cart abandonment rate… high. Revenue recovery opportunity… SUPER

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