Month: August 2022

Running a headline test? Use these tools to perfect your headline

Takeaways

Headline tests use multiple headline variations to determine the best performing optionThere are many tools you can use to analyze and test your headline Writing at least 50 headlines will give you a better chance of coming up with a brilliant headline that is also data-driven

What is a headline test?

A headline test compares different headline versions against each other.

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A/B testing is one way of testing different headlines to determine the effectiveness of each in the eyes of your readers.

In an A/B test, the headlines are shown

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What it says about you when you call it “user journey” instead of “funnel”

A user journey represents a prospect’s path when interacting with your brand.

User journey maps (also called customer journey maps) cover all customer journey stages.

From the moment they first encounter your brand to the point where they become a customer and advocate of your brand.

What’s the difference between a user journey and a sales funnel?

Sales funnel

Traditional sales funnels typically focus on landing the sale. These funnels have four key stages — Awareness, Interest, Consideration, and Purchase.

1 – Awareness

This is usually when a prospect first encounters and becomes aware

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Snackable content: What it is and how to make it (with examples)

Snackable content is short, straightforward and easy to digest.

It’s consumed quickly and is perfect for readers using mobile devices.

What makes content “snackable”?

Humans crave new information.

(Really, we do)

But with the average attention span lasting about 8 seconds, they don’t have much time to find it.

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This is where snackable content comes in.

Instead of fighting to be seen online, you create (and share) eye-catching and easily digestible tidbits of information.

Snackable content can come in a variety of forms:

TweetsSocial media captions (Instagram, Facebook, LinkedIn posts)GIFsMemesInfographicsPodcastsVideos (Instagram reels, Tik

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The top 5 Conversion XL articles to improve your copywriting

Conversion XL (CXL) is a great online resource for marketers. In this article, we share our picks for the top 5 copywriting articles on the CXL blog.

In a sea of sameness on the internet, finding great content is like searching for that second sock in a mountain of laundry.

You know it’s there, but somehow slogging through to get to it feels hopeless.

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What is Conversion XL?

When it comes to great copywriting resources online, there are few websites that provide real value.

Copyhackers is the go-to website for startups and marketers

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