As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.
But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.
In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.
This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:
How to create simple, captivating drawings
How to use images to engage distracted readers
How to create a visual brand
As you work your way through the material below, think of these lessons as a mini visual content creation course.
How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience
If you think you can’t draw, Mike Davenport and Henneke are out to prove you wrong in How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience.
They’ll show you how anyone can draw images without an art school education or fancy tools. Mike and Henneke explain that:
Simple images are quick to draw, and you don’t have to buy them. You might even find that readers engage more with hand-drawn images because they are more personal.
My favorite tip from this article
I write my best drafts in my head while taking a walk or washing dishes.
But in order to complete those drafts, I need to transcend the solitary activities that enabled me to write them and tap into the minds of the people I’d like to reach. I need to strategize how I’m going to turn my ideas into refined digital content.
This week’s Copyblogger Collection is a series of three handpicked articles that will help you get out of your own mind and effectively spread your message to the right people through smart content. You’ll learn:
How to position your ideas for content marketing success
How to reach your ideal clients and customers
How to write for an online audience
You know what else I can do while taking a walk or washing dishes? I can listen to podcasts. Content I want to hear goes straight into my ears.
If you’d like more information about using valuable podcast content to drive digital commerce, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, August 27, 2015.
Space is limited, so grab your spot right now!
Register for Free:Start a Podcast to Attract Attention and Seed Your Content Library
As you work your way through the material below, think of these lessons as a mini content marketing course.
5 Smart Content Strategies from a Stellar Marketer of Ideas
We often need to market our ideas before we can do any business.
Which is why Sonia Simone says:
For my money, one of
Imagine you’ve just watched an interview with a charismatic celebrity on a late-night talk show. He told a funny personal story, and now you’re excited about seeing the new film he’s starring in that premieres next week.
Wouldn’t it be powerful if your content could spark the same type of connection with your audience members?
The intimate nature of audio content helps you entertain, educate, and inspire your audience in ways that make them naturally want to find out more about your business.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to produce a podcast
How to write smart audio content
How to avoid common podcasting mistakes
To discover even more about developing, launching, and running your own remarkable show, check out our proven, step-by-step podcasting course, which is currently open to new students for a limited time.
Click Here to Learn More About The Showrunner Podcasting Course
How a Podcast Is Born [Infographic]
Kelton Reid shares the simplest and most effective ways to produce a podcast from scratch in our sleek How a Podcast Is Born infographic.
Podcast production involves many different tasks, but Kelton walks you through each step — from defining your goal and audience to promoting your show.
4 Copywriting Techniques for Engaging Podcasts and Audio Presentations
In 4 Copywriting Techniques for Engaging Podcasts and Audio Presentations, Brian Clark explains that:
Structure is just as important to compelling audio as it is to an article or other written content. The quickest way to lose
Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.
As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.
To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:
How to identify and overcome the factors that keep you from writing
How to use a visual system to organize your content ideas
How to write out smart solutions to your problems
As a bonus, I’ll first share a seemingly silly technique that simultaneously helps me write, reinforce my content vision, and become confident about my writing abilities.
I typically write the introduction and conclusion to an article first, and when I don’t know exactly what I want to write in the middle sections, I type the word “something” to fill in the draft.
Once the draft looks complete with the “somethings,” I get so irritated looking at the nonsensical “something” sections that my ideas crystallize, and I’m able to type the correct words that should be there instead.
As I replace each “something” section with proper content, I become energized and excited about the topic I’m writing about, which makes the work seem effortless.
If you try this technique, just make sure you remove
Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker.
You thought that person understood what you said, but he interpreted your message in a different way than you intended.
Miscommunications on landing pages occur when you think you’ve explicitly stated why a prospect should take action and that prospect isn’t convinced your call to action is the right step for him to take.
To avoid disappointing conversion rates on your landing pages, this week’s Copyblogger Collection is a series of three handpicked articles that show you:
How to create a deep connection with your prospects and customers
How 26 fun rhymes will help you focus on your landing page goal
How savvy marketers write landing page copy
As you work your way through the material below, think of these lessons as a mini landing page course.
How to Create a Deep Connection with Your Prospects and Customers
In How to Create a Deep Connection with Your Prospects and Customers, Sonia Simone says:
If you intend to sell something — to ask for someone’s hard-earned money and irreplaceable time — you must begin by seeing (and honoring) who they are.
You’ll learn three key components that will help you create a bond with your prospect and express that connection with clarity.
The ABCs of Landing Pages That Work [Infographic]
You know landing pages are an important part of your digital business — but you probably wish they were a little more fun, right?
This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you.
How to turn website traffic into business
How to encourage visitors to sign up for your email list
How to use landing pages to speak directly to readers
That’s right — these articles will help you connect with excited fans who love what you do and want to hear more about the products and services you offer.
And if you want more information about smart email marketing strategies, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, July 23, 2015.
Space is limited, so grab your spot right now!
Register for Free: Build a Responsive Email List with Rainmaker
As you work your way through the material below, think of these lessons as a mini email marketing course.
Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)
What are the most effective ways to get readers hooked on your voice and the content you provide?
In Henneke’s article, Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business), she walks you through methods that turn casual readers into repeat visitors.
You’ll also discover little-known ways email can be a dynamite tool for your digital business.
5 Subtle Writing Strategies That Drive Email Signups
Ramsay Taplin says:
Your email list is a group of readers who
I’m a one-step-at-a-time kind of gal who likes to make progress without feeling a lot of pressure.
But when you embark on a new project, you often want to tackle every task all at once and inevitably end up feeling overwhelmed. It’s helpful to have a solid starting place and clear path to follow to keep anxiety from taking over.
To point you in the right direction, here are three handpicked Copyblogger articles from our collection that will help you:
Develop your content strategy
Plan specific types of different content to create
Implement classic tips from traditional magazines to produce print-quality digital content that hooks readers
As you work your way through the material, think of these lessons as a mini content marketing course.
13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]
You know you want to create focused content — with a clear purpose — not just a hodgepodge of articles, podcasts, or webinars. But how do you actually map out a content strategy that summarizes your goals and keeps you accountable?
In 13 Simple Questions to Help You Draft a Winning Content Strategy by Demian Farnworth, you’ll get a free worksheet with detailed instructions on how to get your content plan out of your head, so you’ll see a greater return on your content marketing investment.
How to Write 16 Knockout Articles When You Only Have One Wimpy Idea
I wrote How to Write 16 Knockout Articles When You Only Have One Wimpy Idea to help you