We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

The right users may be signing up for your free trials…
They may be activating.
They may be experiencing AHA moments and getting value out of what your SaaS offers. They may be the perfect candidate for a paying customer.
But here’s the problem: too many of them are not buying. They’re not converting from free to paid. They should convert. But they’re just… not.
Could be your free trial is too long. Could be your pricing is wrong. Could be your whole business model is wrong. Or it could be something much

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36 Facebook Ad Hacks (for when you’re fresh outta ideas but desperate for brag-worthy CTRs)

I was struggling hard with Facebook ads when I ran across this Facebook ad copywriting guide by Joanna.
Since then, I’ve made it my goal to master Facebook ads.
The whats. The whys.
And especially the many, many hows of crafting compelling Facebook ads.
And in the last 6 months, I’ve taken my cost-per-click for blog promotions down from $1.20 to $0.65, on average.
I’ve also increased my monthly Facebook leads by over 200%.
I didn’t do anything you wouldn’t do. I just did what you don’t WANT to do: I spent dozens and dozens of hours

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7 Advanced Tactics Pro Facebook Marketers Use to Boost Conversions

It’s time for better results – more leads, more revenue – with Facebook ads.
Today, you’ll get 7 advanced tactics for Facebook ads.
These are the best of the best techniques I use to increase conversions for myself and my clients.
Before we dive in, there’s one essential piece of “pre-work” for you. To help you track sales and conversions, you’ll need to have the Facebook Pixel installed on your website as well as one of two methods of conversion tracking implemented.
Start with the Facebook Pixel
Facebook Pixel is just a bit

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How do you turn great home page copy into killer home page copy?

Optimization is an iterative process.
Your copy is never “done.”
So although we more than doubled SweatBlock.com’s revenue by applying these 3 copywriting principles – messaging hierarchy, specificity and appropriate CTAs – we weren’t about to stop there.
This spring, we worked with the SweatBlock team to run another copy test on their home page.
To Figure Out What to Test, We First Had to Do the Unsexy:
Develop an Hypothesis About What Wasn’t Working
When you get a statistically significant paid lift of 108%, you might tell yourself it’ll be tough to beat that winning copy.
And you’re right: it probably won’t be

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The 3 copywriting principles we followed to 2x SweatBlock.com’s revenue

Start with a messaging hierarchy.
Be specific.
Use calls to value, not just calls to action.
Those are the 3 copywriting practices we put into play to optimize the copy on the home page of SweatBlock, a top-rated clinical-strength antiperspirant.
The result? A 108% lift in revenue.
Yup, our copy more than doubled revenue attributed to the home page.
Now, to be clear, when I see numbers like that, I’m as skeptical as the next person. Even I can’t believe copy is as powerful as it is. “Really? Just use specific phrasing and double my biz? Really??”
Yeah, I hear you.

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