How to Design a Book Cover That Sells

If your book cover stinks, your book is not going to sell … period.
We live in a world where first impressions mean everything when it comes to quick browsing/shopping. You’ve got something like a millisecond to get someone interested in your book through your cover.
Are you 100 percent sure your cover is right for your genre? Are you 100 percent sure your cover is using the right imagery and fonts?
If not, you’ll want to listen to this episode of Authorpreneur with master book cover designer Derek Murphy.
In this episode of Authorpreneur, host Jim Kukral and Derek Murphy discuss:

How to design a book cover that sells
The biggest mistakes authors make when designing book covers
How much should you pay for a book cover design?
Are pre-made covers worth it and should you use them?
Illustrations vs. stock photography? Which one is best?
Nonfiction vs. fiction book cover design secrets

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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Why Content Creators Should Kiss Their Programmers

Some would say it’s the age of digital content creators. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing.
In this episode of The Lede, Pamela “Battle-Ax” Wilson joins hosts Jerod Morris and Demian Farnworth one more time for this award-winning series (listen to find out why) to help Jerod put Demian in the hot seat.
A couple weeks ago, Demian wrote an article called “The Unstoppable Rise of the Digital Content Creator.” While it’s loaded with some of the best writing this side of Saturn, what can’t be missed is Demian’s central premise: programmers and engineers have paved the road for digital content marketers.
Without these professionals, modern-day content creators would still be forced to develop coding chops or hire someone to do it for them.
Instead, we live in a world where it’s easy to create and share digital content online. But there are still a lot of unanswered questions.
In this 30-minute episode of The Lede, Demian, Jerod, and Pamela will answer the following questions:

Is there anything to the claim that digital content creators are unstoppable? Or is Demian just blowing smoke?
Could it be possible we are in a digital content bubble?
What’s the true value of Joe Pulizzi’s orange suits?
Is there really an audience for every idea — even one about drinking your own urine for health reasons?
Where is the proof that demand for content is going up?
Is Pamela

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3 Resources to Help You Create Remarkable Visual Content

As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.
But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.
In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.
This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:

How to create simple, captivating drawings
How to use images to engage distracted readers
How to create a visual brand

As you work your way through the material below, think of these lessons as a mini visual content creation course.

How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience

If you think you can’t draw, Mike Davenport and Henneke are out to prove you wrong in How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience.
They’ll show you how anyone can draw images without an art school education or fancy tools. Mike and Henneke explain that:
Simple images are quick to draw, and you don’t have to buy them. You might even find that readers engage more with hand-drawn images because they are more personal.
My favorite tip from this article

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How to Create a Visual Brand and Fight the Dark Forces

Have you seen Star Wars? Of course you have.
My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out.
The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett.
I rushed to my TV set and watched them all at once.
I really enjoyed the films, but the visual branding of the dark forces really held my attention.
What can we learn about building a visual brand from Star Wars?
Find the right balance
Let’s first look at the handsome fellows that make up the dark forces:

Maybe they all look a little too plain or boring, but they are amazingly cohesive and elegant (good job, Darth Vader!).
Now, let’s look at the good guys:

They’re definitely more interesting, but there is no consistency at all here. They might all work for a good cause, but their visual representation is poor.
You want your brand to fall somewhere between these two examples.
Your visual branding should be simple, polished, and cohesive — but with a little touch of Chewbacca.
And that’s what we’re going to talk about today …
What is a visual brand, and why is it important?
On the Internet, your competition is just a few clicks away, so it’s really important to have a strong visual presence. You want to capture attention immediately and invite people to engage with your content.
Visual branding

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How Pamela Wilson (VP of Educational Content for Copyblogger) Writes

Award-winning designer and marketing consultant Pamela Wilson — who has helped small businesses and large organizations alike create 
”big brands” since 1987 — stopped by The Writer Files to chat about what it’s like to run the blog at Copyblogger.com and her mission to publish impeccable online content.
As head of the editorial team for Copyblogger Media, she helps guide an abundance of educational content for one of the top content marketing and copywriting sites in the world.
Pamela’s unique point of view comes from the marriage of design, branding, content, and conversion — something she has coined “Customer Experience Design.”
In this file, host Kelton Reid and Pamela Wilson discuss:

How coming late to writing can work in your favor
Why useful content creates priceless inroads for writers
The difficulty of designing a remarkable online presence
How writing has become Pamela’s yoga practice
Why you should commit to writing 750 words each day
The hallmarks of great online writing
Why Picasso is an inspiring model for writers to follow

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How to Build a Business that Lets You Live the Life You Want

Today’s guest on Hack the Entrepreneur is the founder of Design Pickle, a graphic design subscription service that offers unlimited requests and revisions for a monthly fee.
He is also a creative consultant at Digital and Disruptive, where he hosts workshops to help companies rapidly develop marketing or brand strategies.
He is a charitable guy and has been on the board of directors for the Alzheimer’s Association and is the co-founder of One Small Business, which provides entrepreneurial education for young people.
Now, let’s hack …
Russ Perry.
In this 31-minute episode of Hack the Entrepreneur, host Jon Nastor and Russ Perry discuss:

Figuring out ways to build a system
Getting lucky in business (is not about being lucky)
Your past 10 years is just practice for today
The power of knowing (that you don’t know much)
Hiring the best people to do things you’re not good at

Click Here to Listen toHack the Entrepreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How to Build a Business that Lets You Live the Life You Want appeared first on Copyblogger.

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The (Unfinished) Story of an Accidental Entrepreneur

On this episode of No Sidebar with Brian Gardner, you’ll hear a story of one creative who followed his passion and built a company without a business plan.
In the journey of every person who wants to build a digital business, there comes a point when you need to make a decision. Usually that decision is surrounded by fear, and in some cases that fear can be crippling.
In this 26-minute episode of No Sidebar with Brian Gardner, Darrell Vesterfelt and Brian discuss:

The two-minute version of how StudioPress started
The fears Brian faced along the way
The challenges Brian’s faced over the last year
Transitioning out the old and in with the new
Opportunities, ideas, and what the future holds

Click Here to Listen toNo Sidebar on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Giovanni Gallucci on Images as Content and Understanding Usage Rights

Giovanni Gallucci is one of the most generous people Technology Translated host Scott Ellis knows when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008.
Giovanni is a successful social media consultant and practitioner, videographer, and photographer. He also has a knack for pushing the boundaries of SEO.
He stays on the “light side” of SEO, but by pushing the edges, he is able to find opportunities and gain advantages that most people don’t know about.
Let’s dig in …
In this 45-minute episode of Technology Translated, host Scott Ellis and Giovanni Gallucci discuss:

The importance of images in your content
The image as content
Image SEO and EXIF Data
Where you can find images you can use on your site
Image usage rights
Audience Q&A
Above all else … what’s most important
What constitutes Fair Use
DPI Standards

Click Here to Listen toTechnology Translated on iTunes
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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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A Behind-the-Scenes Look at the Growth and Rebranding of No Sidebar

Today’s episode of No Sidebar is an inside look at the why and what of the NoSidebar.com rebrand.
When you experience growth of any kind, it’s natural to make an assessment of the changes that might become necessary in order to scale properly.
Such was the case with NoSidebar.com, and Brian Gardner thought it would be fun to share the experiences he had while putting it through a transformation.
In this 13-minute episode of No Sidebar, Brian Gardner discusses:

A look back on the first four months of the newsletter
Why he decided it was time for a redesign
A window into the rebranding process
The new content strategy for the website

Click Here to Listen toNo Sidebar on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Creating Visual Content: The Favorite Tools and Tips for Non-Artists

You don’t have to be a trained artist to create stop-them-in-their-tracks images that boost your content’s effectiveness.
These days, you can find easy-to-use free tools that will allow you to create beautiful images for your blog, website, and social media.
This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating remarkable visual content.
Tune in to hear from host Pamela Wilson, Demian Farnworth, Chris Garrett, and Lauren Mancke as they discuss:

Why images “put the brakes” on readers, and why that’s a good thing
Which “off the beaten path” visual content creation tools you should start using today
Crucial tips non-designers should keep in mind when putting together images

Click Here to Listen toHit Publish on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Creating Visual Content: The Favorite Tools and Tips for Non-Artists appeared first on Copyblogger.

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