I wouldn’t consider myself a visionary man. I don’t think much about the future really. Rather, I look at where we’ve been and where we are—and that usually tells us what the future will look like. And when it comes to the future of Sales and Marketing, I know there will be some major […]
Month: January 2015
The Complete Digital Analytics Ecosystem: How To Win Big
The world of digital analytics seems to be insanely complicated.
And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat?
But it is a lot less complicated than you might believe. No. Really. A lot less complicated.
I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight that it really was not all that complicated. The process involved slowly laying out each piece of the puzzle and how it fit the piece next to it.
By the end of the exercise there was a lovingly simple picture, and a path to glory. In this blogpost I want to share that with you.
Regardless of your experience in the space, I believe you’ll find it to be of value. Even if you are in the super-jaded category, this will help you present something to your boss’s boss that will get them to finally understand what you do!
Our journey to understanding, dare I say nirvana, follow these steps:
Digital Analytics Ecosystem: The Core Elements
Digital Analytics Ecosystem: The Inputs
Digital Analytics Ecosystem: The Outputs
Digital Analytics Ecosystem: Optimal Execution: Three Phases
Digital Analytics Ecosystem: Optimal Execution: Timing Expectations
Doesn’t it sound absolutely exciting? It is. And along the way you’ll find helpful tips, links for deep dives, and a ravishing amount of new insights.
Ready? Let’s go!
Digital Analytics Ecosystem: The Core Elements
At the
2015 Challenge 4 of 4: Make Yourself Really, Really, Shockingly, Nauseatingly Uncomfortable
This is the final part of our 4-part series on the challenges we’re posing for ourselves in 2015. Join us by challenging yourself to the same things. (See Challenge 1, 2 and 3)
The first conference I ever spoke at was Microconf Vegas in 2013.
I went on right after lunch on Day 2.
So I essentially starved for two days…
…because who could keep food down knowing some 300 startup founders were sitting – in long rows in a long conference room – waiting to stare blankly at you for approximately 7 seconds before realizing that, nope, they don’t