If you’re feeling overwhelmed and confused, I don’t blame you.
When using content marketing to build your business, you can work on: email marketing; cornerstone content; landing pages; paid traffic; building an email list; promoting your content on social media; creating opt-in incentives; writing and setting up an autoresponder (or five); offering webinars; using Blab or Periscope; running Facebook ads; offering content bonuses; hosting a podcast; creating content inside membership sites; publishing a book; writing guest posts … the tactics go on and on.
Faced with all these options for building your online presence with content marketing, where will you start?
What will you focus on first, second, and third?
Of course you’d like to have all of the above in place. And maybe someday you will.
But right now? All those tactics look like a mountain you need to climb. You don’t know which path to take to the summit. You don’t even know where to start!
At least, you didn’t know where to start. After reading this article, you will.
I’m going to share my favorite technique for making what seems overwhelming seem doable. I’ll show you how to prioritize those tasks so you can begin checking them off, one by one.
The fog of confusion will lift and you’ll have a crystal-clear view of the target you’re aiming for. Ready?
The answer is … it depends
One of the most-loved offerings inside our Authority advanced content marketing training program are the live Q&A sessions we host
Month: March 2016
7 Deadly Sins and 7 Virtues of Email Marketing
Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed.
Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins.
If you perform a quick online search, you’ll also find playful examples, such as the YouTube video that features examples of each deadly sin taken from various episodes of Spongebob Squarepants. No, I’m not kidding.
With the seven deadly sins all over television, film screens, and social media, I started mulling over the major moral pitfalls of email marketing. Wouldn’t it be great to have a roadmap for email marketing, too?
As content marketers, we need a list of major dangers to steer clear of, so we’re not spinning our wheels and sending ineffective messages that don’t get opened, read, and clicked on.
In this post, you’ll discover the seven email marketing sins we should avoid and the seven desirable email marketing virtues we should work hard to cultivate when creating an email marketing strategy.
Sin #1: Disappearing after you send out your “welcome” message
Many content marketers set up an automated “welcome” message to send to new subscribers, but after that, they completely disappear and don’t email their list members again for a long time.
Some marketers are afraid they will be pests. Others just aren’t sure what to say or how to say it.
Whatever the reason for your email silence, you