Dramatically Improve Your Site’s Speed, Stability, and SEO Without the Pain (or Cost) of Migrating

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5 Traffic Strategies That Build Your Curation Audience

Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here:

Position Your Content Curation for Success
3 Ways to Grow Your Curated Email Newsletter Faster

Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising?
Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed a certain way for a curation project. Others are seemingly a little “outside the box,” and yet they complement a curated email newsletter perfectly.
In this 22-minute episode Robert Bruce and I discuss:

What makes curated content shareable and linkable
The best audience building strategy on the planet
How to borrow (and delight) a massive audience
How to get others to share your curated content
Why infographics are pure media curation
How to take advantage of visual microcontent
The true value of iTunes for audience building
The podcast interview as valuable curation content
The viral catalyst the exploded Copyblogger in the early days

Click Here to Listen to Rainmaker.FM Episode No. 26
Or, grab it in iTunes.
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

The post 5 Traffic Strategies That Build Your Curation Audience appeared

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Three Ways to Grow Your Curated Email Newsletter Faster

Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements.
A key aspect of last week’s episode was identifying the purpose of any smart content curation project – audience building. Specifically, building an audience asset in the form of an email list.
This week we’re focusing exactly on that essential element. After smartly positioning your curation project, you want to do everything you can to optimize your initial sign-up conversion rate before you invest serious time and money in driving traffic.
In this 34-minute episode Robert Bruce and I reveal:

Why traffic alone isn’t enough to build an online business
My overall content architecture for Further.net
Whether the “How To” headline is losing effectiveness
The stupidly simple way to get your newsletter shared
The origin of the modern social share button
An unorthodox publishing approach that works
How Copyblogger achieved a 400% increase in email signups
How to create an unbelievably effective ethical “bribe” for subscribers

Click Here to Listen to Rainmaker.FM Episode No. 25
Or, grab it in iTunes.
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

The post Three Ways to Grow Your Curated Email Newsletter Faster appeared first on Copyblogger.

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LAST DAY: Authority Rainmaker Pricing Increases Today

In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter.
Today our best pricing ends. Click here to reserve your spot and save, or read on for the essential details first.
What:
Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking.
When:
May 13-15, 2015.
Who:
Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod Morris, Sean D’Souza, Scott Brinker, Pamela Wilson, Brian Clark (hey, that’s me!) … plus a few more we’ll be announcing soon.
Where:
The stunning Ellie Caulkins Opera House in sunny Denver, Colorado.
Why:
Super Early Bird pricing ends TODAY (January 16, 2015) at 5:00 pm Pacific Time, which saves you $500 off full price. You don’t want to wait and pay more!
How:
Click here for all the details and to register before the price goes up.
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

The post LAST DAY: Authority Rainmaker Pricing Increases Today appeared first on Copyblogger.

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Position Your Content Curation for Success With These Five Essential Elements

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.
We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.
Here are a few sample issues:

Three Real Ways to Protect and Enhance Your Brain Power
The Epic Food Fight: Plants Versus Paleo
Meditate to Dominate in 2015

Given the initial high interest (and several requests), I’ve decided to do a “behind the scenes” case study on myself, revealing what I’m doing and why, plus what’s working and what’s not. This episode and the next two will be the first leg of that case study.
If you’re interested in the possibilities at the intersection of curation and email marketing, I think you’ll get a lot out of these episodes. Even if you’re not sure about that, there are a lot of fundamental content, copywriting, and entrepreneurial insights throughout. At minimum, you can watch a new project develop in real time, with commentary.
Enough said … let’s get started.
In this 36-minute episode Robert Bruce and I discuss:

The two primary keys to building an audience with curation
The element that makes curation a financially viable approach
How to make

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