Category: Search

Eric Enge on the Art of LinkedIn Marketing

The co-author of The Art of SEO (and one of the leading SEO and content marketing experts in the world) drops by The Missing Link today to share his LinkedIn insights.
Over the years, Sean Jackson has become a huge fan of Eric Enge and the team at Stone Temple Consulting. They are smart, easy going, and always willing to help others.
But what has really set Eric and his team apart is the amount of experimenting and research they do … sorting fact from fiction in the field of SEO and content marketing.
Sean was fortunate to get the chance to interview Eric at Pubcon Austin and discuss his thoughts on using LinkedIn for content marketing.
As Eric points out in this interview, you may be “renting” your audience on LinkedIn, but if you follow his advice, you may be able to “rent to own.”
In this episode of The Missing Link, host Sean Jackson and Eric Enge discuss:

The smart way to publish content on LinkedIn Pulse
Why groups are the best way to build relationships
Are LinkedIn ads worth the effort?
Why you should be marketing on LinkedIn now
The nuances of “nĭch versus nēsh”

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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Giovanni Gallucci on Images as Content and Understanding Usage Rights

Giovanni Gallucci is one of the most generous people Technology Translated host Scott Ellis knows when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008.
Giovanni is a successful social media consultant and practitioner, videographer, and photographer. He also has a knack for pushing the boundaries of SEO.
He stays on the “light side” of SEO, but by pushing the edges, he is able to find opportunities and gain advantages that most people don’t know about.
Let’s dig in …
In this 45-minute episode of Technology Translated, host Scott Ellis and Giovanni Gallucci discuss:

The importance of images in your content
The image as content
Image SEO and EXIF Data
Where you can find images you can use on your site
Image usage rights
Audience Q&A
Above all else … what’s most important
What constitutes Fair Use
DPI Standards

Click Here to Listen toTechnology Translated on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Giovanni Gallucci on Images as Content and Understanding Usage Rights appeared first on Copyblogger.

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Will Your Website Survive the Upcoming Google Mobile Penalty?

You are standing in a booth. People are lined up, handing you money in exchange for a small book. This lasts, with little let up, for most of the day. At sundown, you tuck your money in a backpack and head home.
This has been your life for the last two years. Business has been good, so there was no reason to suspect anything would be different the next day.
Except there was.
You show up to your little booth, and wait. Occasionally, a customer trickles in, but otherwise you are alone. Around lunchtime, you peer down the lane. A few stalls seem to have a steady stream of customers. But not many.
You look at the calendar. It is April 21, 2015. You scratch your head and wonder if tomorrow is going to be same.
An odd warning about mobile search
The story above is analogous to how Google’s algorithm updates typically unfold. Website and small business owners wake up one day to find the landscape drastically changed.
Panda and Penguin are the usual examples we like to trot out. In those cases, however, those who were caught up in the convulsions deserved their punishments. It was clear they were violating — at least, pushing the limits of — what Google favored.
But Google’s update to their mobile algorithm is different. We actually got an explicit warning that a change to the algorithm was coming.
This was posted on February 26, 2015:
Starting April 21, we will be expanding our use of mobile-friendliness

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