Mad Marketing 102: Understanding World Class Speaking and Performance with Michael Port

Over the past decade, Michael Port has become one of the foremost coaches on speaking and presenting around the world. His recent best-selling book, Steal the Show, is a must-read for anyone that communicates for a living. Furthermore, his 3rd annual “Heroic Public Speaking Live” event is coming up in October, something I’d strongly recommend…
The post Mad Marketing 102: Understanding World Class Speaking and Performance with Michael Port appeared first on The Sales Lion by Marcus Sheridan.

Read more...

Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer

Your target audience isn’t interested in reading 5,000 articles from you.
They’ll read one and decide whether or not to stick around. If the article’s message resonates with them, they might read a second, maybe a third. And then they’ll naturally subscribe to your email list or sign up for your membership site to stay connected with you.
That’s why instead of churning out great volumes of content, we should focus on “making magic” with every article we write.
But making content magic isn’t easy, especially when you’re just starting out.
At first, we have good taste — and can recognize professional, remarkable content — but we don’t have the ability to write at our level of taste.
How can we overcome this frustrating situation and produce writing that matches the quality of the content we like to consume?
Take a look at this video, which puts the words of This American Life host Ira Glass into motion.

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.
To close the gap between our taste and our ability — to create “magic” content — we have to write deliberately, and we have to write a lot.
It’s easier to write a lot when we write faster. In the next sections, we’ll cover:

How to write with purpose
How to write faster

First, copy a writing style you admire
Select a writer whose work you love and start copying their writing style. Don’t plagiarize them; simply mimic their style.
If you look at the style of a

Original Source

Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Today’s post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be.
The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter is geared towards being instantly actionable (rather than just theory-smart, which is pretty cool too). Do sign up if you want to deliver a small electric shock of simulation to your brain each week.
TMAI #41 covered a graph that resulted from a survey done by Econsultancy and Lynchpin. I received a ton of responses for it, and great discussion ensued. It prompted me to write this post, essentially an expanded version of TMAI #41. I’ve added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company’s current analytics strategy.
If your heart is weak, you can stop reading now. I promise, I won’t mind one bit. I heart you. If you are open to being challenged… then here are the short-stories inside this post…

The World Needs Reporting Squirrels. Wait. What!
Three thoughts that explain the Econsultancy/Lynchpin graph.
Bonus #1: Lessons from Econsultancy/Lynchpin Survey Strategy.
Bonus #2: The Askers-Pukers Business Model.
Bottom-line.

Let’s go and challenge our collective thinking!
The World Needs Reporting Squirrels. Wait. What!
Some of you know that I created the phrases Reporting Squirrels and Analysis Ninjas to emphasize the difference between those that puke data and those that puke insights with actions attached to them.
Here is my slide the first time I presented the concept in a

Read more...

Ethics, Professionalism, and Good Manners for Content Marketers

There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly.
There are two kinds of people. Some folks do the right thing for its own sake, and some do the right thing because the other option has negative consequences.
This one’s for both types.

In this 20-minute episode, Sonia Simone talks about:

Plagiarism, content theft, and how to use someone else’s material ethically
Considerations when content marketing touches on serious news
Great news for people worried about the world discovering they’re not perfect
Some elements of a good apology
Thoughts on whether or not content creators should wade into hot-button conversations
A widespread bad habit I’d love us to work on quitting

Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post Ethics, Professionalism, and Good Manners for Content Marketers appeared first on Copyblogger.

Original Source

Should You Trust Your Gut or Follow Your Mentors?

My guest today is a serial entrepreneur in the truest sense of the term.
While in college, he started importing and selling pool tables online, when he co-founded PoolTables.com. For six years he grew the company until finally selling it.
He jumped straight back into business by founding Baby.com.br, Brazil’s leading e-commerce retailer of baby products. This company went on to raise $40M+ in venture capital.

He is currently the founder and CEO of Cotopaxi, an innovative outdoor gear brand with a social mission at its core.
He is also on the United Nations Foundation Global Entrepreneurs Council, a nine-member strategic advisory council committed to finding innovative solutions to global problems.
Now, let’s hack …
Davis Smith.
Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post Should You Trust Your Gut or Follow Your Mentors? appeared first on Copyblogger.

Original Source

Becoming a Professional Speaker as a Woman: Plus Other Tips with Amy Schmittauer

Amy Schmittauer is good. Like really good. The first time I saw one of her YouTube videos (on Savvy Sexy Social) I walked away incredibly impressed with her style, her wit, and her ability to make me smile as she discussed everything from tech, to marketing, to personal thoughts. Over the last few years, Amy has…
The post Becoming a Professional Speaker as a Woman: Plus Other Tips with Amy Schmittauer appeared first on The Sales Lion by Marcus Sheridan.

Read more...

Why the Content “Marketing” Conversation Needs to Shift to a “Sales” Conversation

I just got back from Content Marketing World 2016 and let me tell you, it was a tremendous event. I’ve been there every year, but there was something in the air this year, and I left so very impressed with the content, the speakers, and most importantly, the attendees. But as I spoke with the…
The post Why the Content “Marketing” Conversation Needs to Shift to a “Sales” Conversation appeared first on The Sales Lion by Marcus Sheridan.

Read more...

How to Find Your Next Big Thing

Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you’ll spot opportunity everywhere.
A good problem to have, right? But we know that pure economic opportunity and even the status that comes with success are not enough to make you happy.
You need that avalanche of good ideas, because you need a process to get rid of the ones that are not a good fit for who you are, and who you’d like to become through the work you choose.

Looking back over my own evolution, I started off perhaps making some choices for the wrong reasons, but adapted my process in the last 10 years to match opportunity with who I am.
Today’s guest, Jenny Blake, opens Season Three of Unemployable having written a book I think we all wish we could have had years ago. It’s called Pivot: The Only Move That Matters Is Your Next One, and it reveals an adaptable process that will help you weed out the wrong ideas faster, and get rolling on your next big thing.
Listen in for some great tips.
Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post How to Find Your Next Big Thing appeared first on Copyblogger.

Original Source

How to Craft a Marketing Story that People Embrace and Share

You’re telling a story.
Whether you know it or not, or intend to or not … you absolutely are.
Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.
Now, it’s not necessarily fatal if you’re not aware you’re telling a story, and you’ll never completely control your story anyway. But purposeful storytelling is the mark of the great novelist, screenwriter, and playwright — and purposeful marketing stories are a sure sign of a great content marketer.
So why not tell your story on purpose? Here’s how.
1. Know your audience
The battle is won or lost, right here. Put me up against the greatest writer in the world, and if I understand the audience better, I will kick his or her ass every time when it comes to connection, engagement, and conversion.
What do you need to know? You need to know whom they admire, and what they aspire to, despise, fear, and cherish.
Instead of sitting around dreaming up content you guess people might react favorably to, you tell an educated story based on one or more archetypal individuals who represent the whole.
Understanding your audience at such an intimate level makes creating buyer personas important. It also helps you be a part of the market you’re speaking to, which results in a more authentic story and easier leadership

Original Source