Month: September 2015

How to Admit that You Are Terrible at Podcast Interviews (and Why This Matters for Your Success)

Sometimes inspiration overcomes planning. For this episode, The Showrunner hosts Jerod Morris and Jon Nastor had planned to cover an entirely different topic. Luckily, the record button had been hit during their pre-call discussion, so they decided to roll with it.
This conversation goes deep and was entirely unplanned, but it became a revelation for the two of them, and they think that it will do the same for you.
In this episode, Jerod and Jon have a completely unscripted and unplanned discussion about the journey to becoming a remarkable podcast interviewer. They struggle with this topic, but the conclusion they come to will help you become truly remarkable. (Hint: Jerod hosts a show based on this very topic.)
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

Forthcoming technology that will change podcast interviews
Does the “10,000 hour” rule affect your show?
How to go from bad to bored, to good, to great
Why we all need to receive awards from our mothers

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Admit that You Are Terrible at Podcast Interviews (and Why This Matters for Your Success) appeared first on Copyblogger.

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How to Double Your Business with Practical Management and Measurement

In the second part of this series on The Mainframe, hosts Tony Clark and Chris Garrett discuss how you can grow your business with the right focus, measurement, and management processes.
Listen in to get all the details.
In this episode of The Mainframe:

Why failure to measure the big stuff bleeds you dry fast and spells disaster long-term
How to turn constraints into strategy
Key questions you should start to answer right now

Click Here to Listen toThe Mainframe on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Double Your Business with Practical Management and Measurement appeared first on Copyblogger.

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How to Choose a Solid Email Service and Build Your List on a Firm Foundation

Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales.
The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you?
More than likely, you’re overwhelmed.
There are a plethora of tools you can use to set up and manage your email list, and you may be completely confused.
Conquer your email marketing confusion
You probably have several questions:

Which tool should you use?
How much money should you pay for an email service?
Why do you need a service to send emails to your prospects?

And once you get signed up for a service, how do you start building your list and sending out messages? What should you say in those emails?
Instead of picking an email tool and starting your first email marketing campaign, perhaps you’d rather close your eyes and think about your next vacation.
Maybe you’re hoping the whole problem will just … go away.
I’m going to help you sort through what you need to know.
You’ll discover why you need an email service provider (ESP) and how to choose the right tool.
Even if you’re overwhelmed and confused today, you’ll be able to start building your list by tomorrow.
ESPs: they’re not just for clairvoyants anymore
Why do you need a special tool to send emails to your subscribers?
You need a special email marketing

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Dan Pink on the State of Free Agent Nation in 2015 (And Beyond)

In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled “Free Agent Nation” appeared in a young magazine called Fast Company, and a career was launched.
That article proved viable demand and led to a book deal. The interesting intersection here is that another young man who had quit his job to become a writer was featured in the book version of Free Agent Nation, and that young man was Brian Clark.
Oh yeah … the first guy’s name is Daniel Pink. He’s written five provocative books, including three long-running New York Times bestsellers: A Whole New Mind, Drive, and To Sell is Human.
So, there was no other choice for Brian’s first guest on Unemployable. Fortunately, Dan said yes.
In this episode of Unemployable with Brian Clark, Dan Pink and Brian discuss:

The current state of free agent nation
Why free agency is a privilege for the talented
How the predictions Dan made in A Whole New Mind benefit you
Why the threat of job extinction may be overblown
Why “selling yourself” is not sleazy if done correctly

Click Here to Listen toUnemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Dan Pink on the State of Free Agent Nation in 2015 (And Beyond) appeared first on Copyblogger.

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The Transformative Effect of a Well-Built Brand Statement

I spent this past weekend among a group of smart writers at Jeff Goins’s first Tribe Conference in Nashville, Tennessee.
Jeff asked me to speak about content marketing (one of my favorite topics).
But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I’d never heard speak before.
So I took advantage of the invitation to learn as well as speak. On the morning of the first day, I sat down at a table full of experienced and aspiring authors to absorb as much as I could.
That day, Jeff asked us to do a simple branding exercise. He shared it off the cuff — almost as an aside — and gave us a few minutes to fill in the following blanks he provided for the exercise:

I help _____
(do) _____
so they can _____.

A short exercise that leads to powerful results
I recognized the power of this short exercise as soon as Jeff shared it. And I also knew I could help the people seated at my table. Branding is kind of my thing.
So during the next break we had, I asked the person next to me what she’d written down for her branding statement.
When she shared it, I made a suggestion that resulted in a shorter and more direct statement.
Once she finished editing it, I could see the relief in her eyes. And the excitement, too.
So I continued around the table, talking about and honing brand statements. Each time we

Original Source

5 Ways to Write More, Faster, and with Less Stress

This week on Hit Publish, host Amy Harrison is talking momentum and productivity tricks. If you’ve ever found that things get in the way of your flow when you write and wish you could get more out of your writing time, this episode is for you.
On a previous show, Amy looked at how you could create content consistently, even when life gets in the way. Well, since then, a listener wrote a Dear Amy letter and asked about how to make actual writing time more productive.
Amy has struggled more than once to stay focused when she has a content creation project to do, but she’s found some workarounds to keep her on track.
Tune in to this episode of Hit Publish to find out:

Why you should expect (nay, embrace) overwhelm and then use this one rule to show it who’s really boss (answer: you are)
How ticking things off gives your writing simple momentum and is as addictive as popping bubble wrap
What a “sticky thoughts” pad is, and why every writer should have one
How to avoid “Writer’s Eye,” which can slow you down and cause you to make mistakes

Click Here to Listen toHit Publish on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post 5 Ways to Write More, Faster, and with Less Stress appeared first on Copyblogger.

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How to Map Out the Business that You Want to Build

Today’s guest on Hack the Entrepreneur is an entrepreneur who started, grew, and sold six businesses in five years … without paying for a single ad.
He helps people grow their businesses and his successful exits include WorkoutBox and Synn Clothing. He is the founder of Upshare, which offers simple tools that boost sharing and make websites more viral.
He is also the co-founder of Mentor Mojo, which offers online interactive lessons and mentorship from the world’s top entrepreneurs. On top of all of this, he is the head of growth at Auto Lotto and the author of Viral Hero.
Now, let’s hack …
Travis Steffen.
In this 37-minute episode of Hack the Entrepreneur, host Jon Nastor and Travis Steffen discuss:

Why you should always having a beginner’s mind
How to acquire the capacity to teach
Why your ego shouldn’t extend to the point where it prevents you from learning
How to be diligent when looking for answers
Mapping out the characteristics of the market, company, and your viral loop
The difference between conventional PR and a viral loop

Click Here to Listen toHack the Entrepreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Map Out the Business that You Want to Build appeared first on Copyblogger.

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Copyblogger Media Rebrands as Rainmaker Digital

The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 that the adventure that began with a one-man blog in 2006 went to a whole new level.
The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured out a plan to merge five separate companies into one, and I was filling the car with gas when I posed a question to Brian Gardner and Sean Jackson.
“What should we call the new company?” I asked.
They both looked at me like I was crazy. “Copyblogger,” they responded in unison.
It was the right choice at the time. But even then I suspected we would outgrow it as the overall brand. During the last six months or so, that early suspicion became more evidently true.
So, as of today, we’re now known as Rainmaker Digital. Any questions?
What Does This Mean for Copyblogger?
In many ways, this is just a company name change, and nothing more. Copyblogger.com will continue to be an important content platform that fuels this company, as it always has been. In fact, we’ve got really ambitious plans for the site that begin rolling out this fall.
And yet, the change needs to happen. Calling the company “Copyblogger” at this point makes about as much sense as calling it “StudioPress” — it only tells part of the story.
The Rainmaker brand, however, gives us room to grow.

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