Month: October 2015

Up Periscope: Why Twitter’s Live Streaming App is a Personal Branding Game-Changer

Today’s episode of Youpreneur.FM is all about the latest social media favorite, Periscope, and how it’s taking the online marketing world by storm.
Chris gives tips on how to start your own scopes and how he’s been able to monetize the app himself.
He has seen firsthand how this app increases personal brand recognition like nothing else on the market right now. In fact, Chris is such a believer, he has devoted an entire show to helping you utilize Periscope for building your audience and your business.
Chris highlights some of the biggest benefits and useful tips so you get the most bang for your Periscope buck. He talks about how best to engage your viewers, why you must be consistent with your Periscope schedule, why you should watch your replays, and a whole lot more!
In this 14-minute episode of Youpreneur, host Chris Ducker discusses:

How to create the most powerful headline for your scope
Why and how to take your viewers into your scope with you
Why should you ask for what you want from your audience?
What’s the best way to set up your scope schedule?
Can you make money using Periscope?
Much, much more!

Click Here to Listen toYoupreneur.FM with Chris Ducker on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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A 7-Point Plan for More Shareable Content

Content marketing is a beautiful thing, a great way to build an audience and grow your business.
That’s if your content is actually getting found by the folks who might buy your product or service.
Most of us would love to have more people reading, listening to, and watching our content. We buy traffic or try the latest “Get people to actually pay attention to you on Facebook” strategy. And those can be helpful.
But one of the smartest things you can do for your content is to make it easier and more fun to share. Even better, as long as you’re starting with high-quality work, you can do it without spending a lot of time or money.
By the way, I’m including links from other websites as “shares,” as well as the usual assortment of retweets, likes, and plus-ones. If your audience is helping you get the word out about your content, we’re counting that as a share.
Here’s a straightforward plan to format and present your content so that lots more people want to share it.
#1: Make it relevant and interesting
If you’re a regular Copyblogger reader, you knew this one was coming.
More people (especially those movers and shakers with large audiences) will share your content if your content makes them look smart for sharing it.
That means it needs the magic combination of usefulness and fascination.
In other words, it needs to speak to something the audience cares about, and it needs to do that in an interesting

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3 Resources to Help You Draft Winning Content Ideas

As writers, we don’t really take breaks.
Even when we aren’t working, the creative lens through which we view the world keeps our minds active with possibilities.
And then you have to ask yourself: Should I be the one to bring a new idea to life?
To help you pursue smart content ideas, this week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to write content that attracts customers and clients
How to stand out with content that makes an impact
How to hook your audience through the magnetic force of fascination

As you work your way through the material below, think of the following lessons as a mini content creation course.

5 Ways to Get More of the Online Attention You Crave

Flickr Creative Commons image via Kevin Dooley. Image has been cropped.
While getting attention is not the same as getting business, Sonia Simone understands that it’s hard to tell if you’re on the right track if you only get attention and feedback from a small group.
You want a larger group of people to know about what you offer.
Sonia walks you through time-tested tactics that help you get traction and grow your audience in 5 Ways to Get More of the Online Attention You Crave.

Conquer Content Shock with Illegitimate Ideas

Content shock may discourage many content creators. There is so much information online, what will make people slow down and pay attention to your content?
In Conquer Content Shock with Illegitimate Ideas, Demian Farnworth explains:
An illegitimate idea

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To Script or Not to Script (That Is the Question)

Should I use a script? It’s one of the most common questions The Showrunner hosts Jerod Morris and Jonny Nastor get from aspiring first-time Showrunners.
In this week’s episode, they analyze when it’s right to use a script … and when it’s not.
But they start with a fun question that was posed in their Showrunner Course forum … based on a dream someone had: if your house was being flooded, and you could only save what you could carry, what items would you grab?
Jerod and Jonny share what happened in the dream and what their answers are. And they’d love to know yours. Tweet them to: @ShowrunnerFM, @JerodMorris, @JonNastor.
Then they hop into script talk and discuss the following:

Which formats work with scripts, and which ones do not
The long-term drawbacks to using scripts
Why it’s perfectly fine to use scripts when you’re first starting out (Jerod and Jonny did!) … but why your goal should be weaning yourself off needing scripts before too long
What they mean when they say “use scripts as a tool, not a crutch”
How Jerod and Jonny still make use of scripts to this day
Why writing is an important preparation tool before you record, even if you’re not scripting exactly what you’re going to say

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want

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So, Jesus and Wolverine Login to LinkedIn

Demian Farnworth and Jerod Morris join The Missing Link for some real-time fun and expertise about content syndication on LinkedIn.
Sean Jackson and Mica Gadhia welcome two of their favorite people from Rainmaker Digital (formerly Copyblogger Media), Demian Farnworth and Jerod Morris. These excellent writers and content marketers share the ins and outs of content syndication and some real-time tricks of the trade to getting it done right on LinkedIn.
Learn from their experiences and definitely check out Gregory Ciotti’s 30-day experience going from – 255,262 article views on LinkedIn; it’s amazing information you can read, understand, and learn from right now.
Join them to learn best practices for content syndication and how you’ll want to up your game right now.
Listen in to understand:

Why consistency is so important
What you can learn from Gregory Ciotti (incredible)
The advantages of short articles
Why you want to say a big Yes to re-syndication
More expert writing tips
One little-known trick for writing catchy headlines

Click Here to Listen toThe Missing Link on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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