Quantifying the ‘YouEconomy,’ with Shelby and Josh from Success Magazine

In this episode, we focus in on something that a lot of entrepreneurs go through: entrepreneurial self-doubt. Many budding entrepreneurs find themselves asking the question, “Is this right for me?”
So, today Chris dives into his personal strategy for when he faces doubts, how small goals can help you boost confidence, and so much more.
The signs are there that the business landscape has shifted once again as more and more people seem to be leaving their 9-to-5 jobs and building their own businesses based on their passions.

On today’s show, Josh and Shelby of Success magazine join me as we talk about the latest YouEconomy revolution, how it’s taken center stage in the business world, and what it means for entrepreneurs everywhere.
We also dive into the numbers and statistics behind the YouEconomy and how the magazine not only highlights the movement but also acts as a resource for entrepreneurs to show them how to really succeed in this new landscape.
This is a great episode that focuses in on the concept of taking your future into your own hands, along with so much more; so sit back, tune in, and enjoy!
In this 22-minute episode I discuss:

How the YouEconomy is changing the game for everyone, big names included
What entrepreneurs need to do to stand out as leaders in their industries
Why moonlighting is such an obvious entry point when starting your own business
Why freelancers are becoming the “new normal”
How the YouEconomy has democratized the ability to help others

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How to Supercharge Your Online Authority an Hour at a Time

Here at Copyblogger, we don’t espouse the “get rich quick” message that’s so prevalent in online business circles.
If anything, our message has always been:
“Let us show you how to work hard on the right things so you can see results over time.”
Not too sexy, right?
That’s OK. We’re not aiming for a catchy tagline — we’re aiming to get you real results.
We’ve found that when you build your online presence slowly and carefully, you create a long-lasting asset — an audience of people who want to hear from you, who need your help, and who trust you implicitly.
Cultivating lasting attention and trust around a product or service might be less glamorous and more hard work than the “trick-them-onto-an-email-list-and-clobber-them-with-offers” approach.
But that investment in your audience pays off in a long-term business that increases in value over time.
Today, I’m pleased to announce that our flagship program that teaches you how to build your online authority the “Copyblogger way” is open again.
And to celebrate, we’ve rolled back the membership price until next week. Click to join us inside Authority.
Online authority helps you build an audience around your product or service
We teach a flexible framework you can use to build a business based on your online authority.
Framework is an intentional word choice.
Our plan involves a set of actions that work for all kinds of online businesses. And once you know how they work together, you can apply them to your own business today, a new business you might start

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3 Questions that Can Haunt Creative Professionals

Sonia’s back on the podcast this week with suggestions on how to address three challenges that pop up often in our communities.
When we’re talking with creative professionals, and content marketers in particular, we’ve noticed certain challenges that come up again and again.

In this 22-minute episode, Sonia Simone is back on Copyblogger FM to talk about:

The “cobbler’s children have no shoes” syndrome and finding the time to work on your own site
How to know when it’s time to raise your rates
Why it can be tough to get onto your own professional calendar
The often-overlooked social media marketing technique that gets new sites off the ground
The simplest (but not easiest) way to differentiate yourself in a crowded market
The content framework that supports success for any kind of project

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To leave a rating or comment, visit iTunes.
The post 3 Questions that Can Haunt Creative Professionals appeared first on Copyblogger.

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Up for the Challenge? Try This Unusual Method to Help Achieve Your Business Goals

Jadah Sellner and Jen Hansard, two moms who co-founded a business called Simple Green Smoothies, added 28,000 people to their email list in 2013. These days, they have an active, engaged list of more than 385,000 people.
My first reaction when I heard those numbers was, “WOW.”
Want to know what propelled their accelerated list growth?
Four times a year, Jadah and Jen host 30-Day Green Smoothie Challenges. People who are interested sign up for the challenge and pledge to drink one green smoothie every day for 30 days. During the challenge, Jadah and Jen send weekly emails that include inspiration, shopping lists, recipes, and smoothie tips.
Challenges are a popular way to attract email subscribers and get people to spread the word about your business. They’re also a lot of fun for your community members.
Let’s take a look at how challenges work and how to design a challenge that will help you reach your business goals.
What is a challenge, and how will it help your business?
When you host a challenge for your audience, you select and promote an action you’d like your community members to take. It’s usually a short-term commitment.
To join your challenge and play along, your community members register for it either by signing up for your email list or joining a group on a social media site. Then you give the participants support, encouragement, and tips during the challenge itself.
Copyblogger hosted a content challenge in January 2016 that helped people

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The Business of Food Blogging: Is It Lucrative?

On this week’s episode, we’re joined by Shay Bocks of Feast Design Company. Shay started hustlin’ in 2008 to connect her creative gifts and ravenous curiosity with the ambition of creative entrepreneurs. Nowadays, that dream has manifested into a full-time operation serving other dreamers just like herself.
Within the Genesis community, Shay is best known for her Foodie Pro theme, one that has continually been the best-selling theme on StudioPress. She followed that up with a theme called Brunch Pro and will soon be releasing a third food blogging theme called Cook’d Pro.

In this 31-minute episode Brian Gardner, Lauren Mancke, and Shay Bocks discuss:

How Shay’s first seven jobs shaped what she does today
Challenges she faces as a small business owner
The popularity of the Foodie Pro theme
What makes a successful food blogging brand
A recipe solution: the Cookbook Plugin

Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post The Business of Food Blogging: Is It Lucrative? appeared first on Copyblogger.

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8 Incredibly Simple Ways to Get More People to Read Your Content

Your precious words. You know they’ve got to be right to attract the audience you want.
You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?
Nobody reads them. No comments, no tweets, no sharing on Facebook.
It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.
Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.
Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.
Impatient searchers
Jakob Nielsen’s seminal web usability study from 1997 showed that 79 percent of web users scan rather than read.
Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere.
The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium.
What can you do to engage your readers so they lean into your content, stay on your pages, and interact with your information?
Make it snappy
To write successfully for the web, you need to forget some of what you learned in English composition class.
Accept that people scan web pages, rather than reading them in detail, and work with this reality rather than fighting it.
If you want to cover a complex topic, consider breaking

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