How to tame your first HubSpot COS template design Do you need some help with your HubSpot COS template layout and design? Today’s tutorial with @GeorgeBThomas will talk you through headers, footers, padding, and everything else you need to think through in order to set up your first template. Starting in HubSpot’s Design-Builder, and using…
The post How to tame your first HubSpot COS template design appeared first on The Sales Lion by Marcus Sheridan.
Month: August 2015
How to Create a Visual Brand and Fight the Dark Forces
Have you seen Star Wars? Of course you have.
My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out.
The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett.
I rushed to my TV set and watched them all at once.
I really enjoyed the films, but the visual branding of the dark forces really held my attention.
What can we learn about building a visual brand from Star Wars?
Find the right balance
Let’s first look at the handsome fellows that make up the dark forces:
Maybe they all look a little too plain or boring, but they are amazingly cohesive and elegant (good job, Darth Vader!).
Now, let’s look at the good guys:
They’re definitely more interesting, but there is no consistency at all here. They might all work for a good cause, but their visual representation is poor.
You want your brand to fall somewhere between these two examples.
Your visual branding should be simple, polished, and cohesive — but with a little touch of Chewbacca.
And that’s what we’re going to talk about today …
What is a visual brand, and why is it important?
On the Internet, your competition is just a few clicks away, so it’s really important to have a strong visual presence. You want to capture attention immediately and invite people to engage with your content.
Visual branding
How a Life-Long Entrepreneur Transformed into a Full-Time Author
Joanna Penn is a life-long entrepreneur that has also worked for major corporations and has even run her own scuba diving business. But after years of not finding what made her happy, she turned to writing books and found the true success she’d wanted all along.
Fifteen books later, this fiction and nonfiction author is the epitome of success in the self-publishing movement.
Want to know how to leave your day job and become a full-time successful author? This interview is for you …
In this episode of Authorpreneur, host Jim Kukral and Joanna Penn discuss:
How to leave your job and build a writing career
How Joanna makes money in her book business
What it takes to become a full-time authorpreneur and succeed at it over the long-term
Why book covers and pen names matter more than you think
The #1 way to sell books and find new readers
Why we need more women authorpreneurs to step into the spotlight
Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post How a Life-Long Entrepreneur Transformed into a Full-Time Author appeared first on Copyblogger.
An Editor-in-Chief’s Responsibilities in the Digital Age
Jerod Morris, VP of Rainmaker.FM, stops by Editor-in-Chief to discuss the responsibilities of an Editor-in-Chief in today’s on-demand digital content world.
Does the current role of an Editor-in-Chief in the digital space differ from the traditional definition of an Editor-in-Chief?
In this 27-minute episode of Editor-in-Chief, host Stefanie Flaxman and Jerod Morris discuss:
The contemporary content marketing environment
How to make a significant contribution to your industry
Why connection is king
The critical importance of editorial standards in the digital age
The similarities between the Editor-in-Chief mindset and The Showrunner mindset
The difference between a podcast and a show
Common misconceptions about sustainability and profitability
One single action you can take to make a meaningful impact right now
Click Here to Listen toEditor-in-Chief on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post An Editor-in-Chief’s Responsibilities in the Digital Age appeared first on Copyblogger.
The Unstoppable Rise of the Digital Content Creator
I’m typing this article on a pretty powerful machine — and it’s no bigger than the size of a Vogue magazine.
On this same machine, I can collaborate, record, edit, and publish a video — or even a movie.
I can record, edit, and publish a podcast.
Software has made all this — and more — a reality.
A funny twist of fate
Software has now come to a point where it shoulders most of our economic growth.
But with each wave of new tech comes a strong demand for professionals who can help the average person understand and use the power behind software: trainers and salespeople.
In a surprising twist of fate, this demand makes those once useless liberal arts majors a hot item for tech companies.
These companies are learning you simply can’t program creativity, diplomacy, or empathy.
Software and digital content creators have become a powerful pair.
Engineering a faster route to content creation
Software developers are so critical because of their ability to automate (through apps, plugins, and robust code) just about every manual task you can imagine.
We liberal arts majors love software engineers for this, because automating difficult tasks allows us to focus on what we do best.
Case in point: It took me (an English Literature major) about eight hours to create my website that is optimized for SEO, mobile responsive, and beautiful. I just uploaded the theme and tweaked it to my liking.
I can have a stellar online presence without knowing how to code —